Social Media Spending 2012: Forrester & a VC Weigh In
How does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know how to budget effectively, but two new reports may help marketers with their B2B social media strategy for the remainder of 2012 and beyond. Forrester analyst Kim Celestre just published a new research report titled “Social Media Amplifies Your B2B Buyer’s Experience“. The $499 report is filled with new data on how business to business marketers (primarily those who sell technology products) view social media, as well as how business Read More
