We recently had the opportunity to better understand and identify the top challenges that face the financial industry and uncovered solutions.
The 90-day Quick Start Program allows brands to test drive Distribion’s industry leading marketing automation platform. At the end of the program, you can walk (or skate) away with no further obligation.
How Distribion is helping marketers manage their content, personalize their message and measure their efforts across all distribution channels.
The NCAA Men’s Basketball Tournament will begin in earnest on Thursday, but the field of teams was chosen yesterday. The tournament is a noteworthy event in the annual cultural calendar, particularly in places where college basketball is closely followed by a significant portion of the population. This represents a tremendous opportunity for brand advertisers in all industries, including distributed marketing brands in insurance and financial services. Experian has compiled data and released research findings about the cultural significance of the tournament. According to Experian, the men’s tournament will reach nearly 20% of adults age 18 or over. This is an Read More
A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013. One reason for this is that marketers have moved beyond simplistic email marketing features and are now needing more sophisticated solutions. Investing additional marketing dollars in email marketing is certainly justified as it still ranks among the most effective and inexpensive direct marketing channels. In fact, a recent 2012 survey conducted by BtoB Magazine found that 59% say email is the most effective channel for generating leads. Three primary drivers for this email marketing retooling are: Read More
Just about all marketers now agree that social media can no longer be ignored. In fact, over the last few months the social media statistics we recently published are already grossly outdated (in that time, Facebook went from 900 million users to now over one billion). Growth like this makes it easy to understand why over 65% of marketers are planning to integrate social media into their marketing mix in 2013. However, for organizations that leverage a distributed marketing and local sales model (e.g., financial services, insurance, franchise, hospitality, healthcare, telecom, etc.) the percentage of marketers planning to integrate social Read More
Tim Storer, President & CEO of Distribion, a leading provider of multi-channel distributed marketing software solutions, recently provided his thoughts as to why marketers now consider implementing a distributed marketing platform a critical strategic initiative: Related Articles: The Rise of Distributed Marketing Infographic Distributed Marketing Platforms a Competitive Advantage According to Gleanster Research Distributed Marketing Platform: Organizations now at a huge disadvantage without one Distributed Marketing Management: A Big Focus Among Top Performers Transcript: [Tim Storer] I feel that the topic of Distributed Marketing is increasing in popularity mainly because all organizations today have a huge content distribution problem. With Read More
Gleanster Research recently published a new white paper that provides insight into why leading organizations have begun implementing distributed marketing platforms to outperform their competitors. The new paper titled “How Top Performing Distributed Marketers Power Multi-Channel Marketing” cites numerous interesting statistical findings, but one of the most compelling findings was that top performing organizations were seven times (7X) more likely to have invested in a distributed marketing software platform. Additionally, the report provides great detail on the major challenges for distributed marketing and sales functions as well as the associated opportunities. These include: Corporate Control vs. Local Autonomy Redundant Technologies Read More
Distribion, Inc. Unveils New Social Media Marketing Automation Bundle During the LIMRA 2012 Social Media Conference
This week in Boston, MA, LIMRA held its Social Media Conference where members from Distribion, Inc. presented their never before seen Social Media Marketing Automation Bundle. During the meeting, they also showcased their proprietary Quick Start Program. Distribion is a strategic partner to the LIMRA organization offering large enterprises under the insurance and financial services umbrella a new way to reach customers through their distributed marketing automation platform—a software that allows corporate marketers and local sales the ability to access branded, compliant-controlled sales collateral, and then leverage and distribute campaigns over multiple channels at once, such as email, direct mail, Read More