Redefining SPAM: New Survey Results
In 2009, the Email Institute, Epsilon’s highly-regarded research and industry best practices organization, conducted a global study of the evolution of email marketing that included in-depth looks at how multi-channel marketing, social media, instant messaging, and mobile devices were affecting email marketers. The study also looked at how consumers define spam email, and what steps email marketing professionals should take in light of the r evised spam definition. One of the most important email marketing questions asked in that 2009 study was how consumers define spam email. The Distributed Marketing Blog decided to crowd-source an updated spam definition, so we Read More
