How to recognize the common denominators in motivational content to ensure your marketing campaign is a success.
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an industry leading brand and a laggard. If you’re looking for a bit of magic to boost results in your 2012 marketing efforts, you might want to follow the lead of magic makers like J.K. Rowling and Peter Jackson, who ignored traditional media in favor of wooing and winning the hearts of social media and Internet influencers. Author J.K. Rowling Read More