It’s a new year full of opportunity. Do you have a clear idea of where you want to be and how you will get there? Creating a marketing roadmap to set and reach your 2017 goals.
What makes an effective content marketer? It’s not all about the writing, that’s for sure. Try these four steps to effective marketing.
Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and rapport with prospects and customers, making it easier for them to make an eventual purchasing or renewal decision. It’s not a new idea. Early in my career, I worked at Shell Oil Company in Houston, where the “Come to Shell for Answers” booklets were a primary part of our marketing communications budget. Back then, we called it thought leadership marketing, Read More