How to recognize the common denominators in motivational content to ensure your marketing campaign is a success.
What makes an effective content marketer? It’s not all about the writing, that’s for sure. Try these four steps to effective marketing.
Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and rapport with prospects and customers, making it easier for them to make an eventual purchasing or renewal decision. It’s not a new idea. Early in my career, I worked at Shell Oil Company in Houston, where the “Come to Shell for Answers” booklets were a primary part of our marketing communications budget. Back then, we called it thought leadership marketing, Read More
Most marketers understand that content marketing is no longer optional – it’s a requirement. So nearly all of us write blogs, publish white papers, and create a variety of eBooks and PDF’s that are available for download on our websites. At SXSW this year, Jay Baer of The Content Marketing Institute said the biggest content marketing challenges revolve around creating and publishing content. He reported that the institute’s surveys show that the biggest content marketing challenges include: Producing the kind of content that engages prospects or customers (41%) Producing enough content (20%) Finding the budget to produce content (18%) Lack of Read More