Best Practices in Multi-Channel Distributed Marketing
Distribion and The Distributed Marketing Blog today announced a free webinar for marketing professionals interested in distributed marketing best practices, trends, and useful techniques for “glocalization” – a way to empower local sales organizations to personalize and customize nulti-channel communications campaigns without compromising brand or regulatory standards. The webinar will take place at noon, on Tuesday, May 8. Attendance is free, but pre-registration is required. Registration is now available by clicking this link. Distributed marketing best practices deliver measurable results for organizations where strategy and creative resides in corporate marketing but local or field sales and marketing organizations or channel Read More
How Is Distributed Marketing Success Measured?
One of the most common questions I am asked in my role as the head of the professional services team at a company that sells multi-channel distributed marketing automation solutions is how our clients measure distributed marketing success. I don’t want to sound like a dissembling politician trying to cover up a scandal, but it depends on the definition of “marketing success”. Last year, we embarked on a review of our clients to see how they were using our products, and what kind of results they achieved. We came up with a summary of “typical” results that looked like this: Read More
Managing Complex Marketing Projects
Multichannel marketing is a given for most marketers. None of us can afford to bet our company’s success by trying to reach our customers through just one channel. In large, distributed marketing organizations where creative and brand management are handled at the corporate level and local or field sales and marketing organizations execute their own campaigns, the process of planning, managing, executing, measuring, and reporting on marketing activities can become very complicated, very quickly. So what do you do to simplify a process that isn’t simple? Start by recognizing the three basic problems that are inherent in a complex marketing Read More
Defining Measurable Value for Multi-Channel Marketing Automation
Guest Blog By David Potter, Vice President, Professional Services, Distribion, Inc. One of the basic assumptions this blog makes is that its readers are marketers who are interested in improving their multi-channel marketing results through almost any means possible. Another is that there is a place for technology in almost any distributed marketing organization – that it in any situation where there is a centralized corporate marketing department and one or more field or local marketing and sales organizations that use marketing materials created by corporate marketing to reach local prospects and customers. But is that an accurate assumption? Can Read More
New Multi-Channel Marketing Priorities
In July, The Distributed Marketing Blog completed its first survey of marketing executives. We asked about their current spending priorities, spending plans for 2012, their view of how effective various marketing channels were, and how they selected different marketing communications tools. So far, we’ve published three sets of data tables that detailed some of the findings. The first looked at planned 2012 spending , the second reported on marketing spending by channel, and the third rated marketing communications channels on their effectiveness. As we have continued to analyze the results, as well as the emails and feedback we’ve gotten from the Read More
