News Round-Up: The $4 Million Tweet, and Led Zeppelin’s Compliance Lesson
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Knowing How Regulators Define Actions is Half the Battle: Chad Bockius of Socialware was featured in an article this week that looks at how regulators define certain marketing activities. This blog has written about the importance of understanding regulatory definitions before, but as usual Chad’s explanations are clear, precise, and important. (For more of his insights on marketing and compliance in a regulated environment, check out the presentation from a recent webinar that featured Distribion, Socialware, and Read More
Who Owns Your Linked In Profile?
Compliance is good, right? So there shouldn’t be any controversy about a new tool that enables compliance. So far, there hasn’t been much resistance to corporate social media policies or to the use of monitoring tools for Facebook, Twitter, and other social media sites. On Wednesday, however, a press release from compliance software vendor Actiance announcing some new LinkedIn features for its Socialite social media monitoring and management software resulted in this headline: Actiance: All your LinkedIn profiles belong to us That isn’t exactly what the company says in its press release. What the Actiance press release said is: “Actiance today Read More
Nine in 10 Marketers Use Facebook — Why?
A new study reported in the Social Media Examiner reported that in April, 2011, nine of every 10 corporate marketers said that they used Facebook. That’s 92%, if you like statistics as a percentage of the total. Twitter and LinkedIn rank #2 and #3 on the marketing social media usage charts. That’s not surprising. How many of those marketers have incorporated social media into their overall marketing plans? What percentage actively monitorthe return on their social media investment with something other than the “3F’s” (friends, fans, followers)? One thing that is important in looking at social media is the demographics of those friends, Read More
Rules of the Road for Digital and Social Media in Regulated Industries
Anyone who works in insurance, financial services or any other regulated industry already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social media (Facebook, Twitter, LinkedIn) to reach prospects and customers? It’s not always easy to understand the overlapping maze of regulations, leaving many sales and marketing professionals to wonder about how to speed up the process of using technology to drive sales without running into compliance nightmares along the way. A free webinar on May 19, sponsored by Read More
10 Blogs We Can’t Live Without
There are plenty of blogs out there, and many of them have great content. So how do you decide which ones are worth subscribing to via RSS or even reading regularly? It all boils down to relevance. For us, there are about 50 blogs we follow, but there are 10 of them we read every time something new is published. Here’s our short list of the blogs we can’t live without (in alphabetic order). We’ll publish links to more great blogs from time to time. Another DAM (Digital Asset Management) Blog Bill Tyson’s Strategy in Action blog Brian Vellmure’s CRM Read More
