In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
We are pleased to announce that throughout the month of March we will be discussing life as a Mobile Marketer – from trusting airport WIFI to the top apps that your customers are already using. Be on the lookout for the Mobile Marketer Series and stop by our booth at the show – we look forward to meeting you.
Those who follow this blog closely are aware that it typically provides thought provoking, substantive content about marketing topics as a whole, but specifically distributed marketing. Today, we’re going to take a moment to break away from that, and talk a little about some of the fun elements of our days working at a leading multichannel, distributed marketing organization. This will be a topic that is periodically revisited on the blog, as human interest stories are often perceived as a nice change. This is also us taking a moment to honor a theme of one of our earlier blog posts, Read More
Distributed marketing management software has the potential to tremendously benefit an organization. But what are the benefits? What is the point of distributed marketing management software as a marketing automation solution? Marketing automation works well in an organization that is structured via a distributed model. In a distributed model, there is corporate marketing structure that centralizes brand management. In essence, this does not differentiate a distributed model organization from a company like Procter & Gamble, the company that truly defined the modern concept of brand management back in the early 20th Century. Distributed marketing organizations would diverge from Procter & Read More
The topic of ROI in social media is one that seems to be constantly on the minds of marketers in a variety of industries. If you type “social media ROI” into Google, there are approximately 24,300,000 results. There’s good reason for such a high number of results. According to a September 2011 post on the Digital Buzz Blog website… 96% are starting to look beyond sales goals and web metrics to identify the value of social marketing efforts 76% of businesses are using social networking for business objectives 64% of marketers are integrating social media into their marketing plans Since Read More
One of the chief desires of corporate marketing management is control. Brand managers can’t control the outside world (even though they would like to!), but they can control the way in which they react to the external marketing environment. And the external marketing environment presents a host of challenges that must be scaled. Distribion knows all too well the importance of centralized marketing control. Forrester Research indicates 34 million workers ignored company policies and installed unsupported software to help them more effectively do their jobs. Gleanster research also indicates that 89% of large companies with regional or global brands indicated Read More
The CMO Council recently reported that seventy-nine percent of marketers are expected to implement some form of social media technology platform this year —from community building (30 percent), social monitoring and data mining (30 percent), and social media tracking and analytics (19 percent) to automation platforms that will help take the next leap in optimizing social engagements and relationships. Social media marketing has certainly become a key strategic communication channel for most organizations in the world today. Many companies within the financial services, insurance and healthcare industries are currently not embracing the social media marketing channel to the same extent as Read More
According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013. The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media revolution as consumers and prospects look for recommendations from trusted sources within their local communities and networks. An organizations ability to execute effective local marketing campaigns will be critical in 2013 as relevance and personalization of content are now more important than ever. Marketers face a real challenge moving to more of a local marketing mindset due to Read More
A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013. One reason for this is that marketers have moved beyond simplistic email marketing features and are now needing more sophisticated solutions. Investing additional marketing dollars in email marketing is certainly justified as it still ranks among the most effective and inexpensive direct marketing channels. In fact, a recent 2012 survey conducted by BtoB Magazine found that 59% say email is the most effective channel for generating leads. Three primary drivers for this email marketing retooling are: Read More