Permissions & Centralized Marketing Control
One of the key features of the Distributed Marketing Platform is permissions. The platform is entirely permission based. There is a key administrator or administrators depending upon the size of the organization using the platform. Administrators can set business rules as they see fit with regard to content, assets, approval flows, etc. They have control over the look, feel and capabilities of the user environment. Why is this done? It is done because it creates benefits at both the corporate and local levels. At the corporate level, there is increased centralized marketing control. Centralized marketing control and maintaining a strong Read More
4 Results of Distributed Marketing in Webinars & Seminars
Webinars & seminars are a very effective means for companies to acquire, retain and cross sell. Also, they can educate agents & channel partners. Unfortunately, in industries where distributed marketing models are commonly found, webinars & seminars have not been used to their fullest potential. Distributed marketing management software is a crucial component in achieving success webinars & seminars. What are some of the end results of using the software? Results Better customer acquisition: More qualified sales leads Better retention: Keep more of your existing customers Better ability to cross-sell: Increase revenue by selling complementary products Better agent & channel Read More
Distributed Marketing Organizations Need An Extreme Makeover
This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and buy today. This call from LIMRA, a financial services and insurance association, should not be limited to only the industries it serves. Just about any industry that leverages a local marketing and sales model (e.g., financial services, insurance, franchise, hospitality, healthcare, telecom, etc.) needs to heed the same call and also consider a makeover of their sales and marketing strategies and supporting technologies. Gleanster Research Read More
Survey Findings Point To Distributed Marketing Platform
The CMO Council recently released its findings from a survey it had conducted after gathering insight from over 550 marketing executives as to their plans for 2013. Many of the findings were inline with expectations but a few were surprising. One thing is clear, a multi-channel distributed marketing platform with permission management capabilities appears to align nicely with marketers needs in 2013. A summary of those findings are below: Marketers feel there is still misalignment and somewhat of an adversarial relationship between marketing and sales but that improvement was made last year. However, marketers feel that the relationship between marketing Read More
Anatomy of a Distributed Marketing Platform
Distributed marketing technologies were primarily introduced five years ago to address the challenges distributed organizations face when selling and marketing their products and services through local channels (independent agents, franchisee, resellers, etc.). However, many of the same challenges faced by distributed marketing organizations now apply to almost all organizations. Today, just about all organizations face the same challenges associated with managing, optimizing and distributing content across channels and throughout various layers of the organization (sales, partners, regional offices, etc.). (Of note, “The Rise of Distributed Marketing” is a great video that explains this in more detail). As multi-channel distributed marketing Read More
Top Distributed Marketing Articles For 2012 (1-5)
As a continuation from our last blog, we are now ready to list the top 5 distributed marketing articles of 2012. Numerous topics such as multi-channel marketing, marketing automation, social media marketing and big data certainly grabbed the lion share of marketing strategy headlines in 2012. Take those juggernaut headline topics and combine them with a rising marketing strategy such as distributed marketing and now you’ve really got everyone’s attention! Given this, it comes as no surprise to the content writers at DistributedMarketing.org that the following articles were among our top five. (Drumroll please……) The top articles of 2012 are (as calculated by Read More
Top Distributed Marketing Articles For 2012 (6-10)
We analyze and provide insights for lots of industry research at DistributedMarketing.org, and based upon everything we are reading, 2013 will be a very exciting year. Marketing budgets are expected to rise with a substantial increase in spending directed towards digital marketing and other marketing technology software investments. There certainly will be plenty to write about in the upcoming year as many marketers look to adopt new technology platforms to better connect their organizations with their customers and prospects. But before we begin looking forward and planning for next year, let’s reflect on all the great content generated and shared Read More
Distributed Marketing On Behalf Of Local Agents
Gleanster recently surveyed over 135 distributed marketing organizations and found that over 93% indicated their largest challenge was balancing the conflicting needs of local marketers and corporate marketing. Top performing companies surveyed were 7x more likely to have implemented a distributed marketing software platform to overcome this challenge and better connect corporate and local marketing initiatives. In a similar study, the Aberdeen Group found that over 22% of top performing distributed marketing organizations leveraged distributed marketing software platforms to execute “On Behalf Of Marketing” tactics. So, what is On Behalf Of Marketing and how can it benefit your organization? Tim Storer, Read More
Why A Distributed Marketing Platform Is Critical For Big Data Vision
If your like most marketers your currently being inundated with messages, publications and advertisements about Big Data and how it’s going to transform the way you do business. With the amount of data a business collects expecting to increase over 650% during the next five years the one thing that just about everyone agrees on is that there is certainly no shortage of data. Having access to data is one thing, but being able to get meaningful insight in order to put that data to use is often something entirely different. So, what is Big Data and what does your Read More
Distributed Marketing Software Platform Solves Social Media Challenges
Just about all marketers now agree that social media can no longer be ignored. In fact, over the last few months the social media statistics we recently published are already grossly outdated (in that time, Facebook went from 900 million users to now over one billion). Growth like this makes it easy to understand why over 65% of marketers are planning to integrate social media into their marketing mix in 2013. However, for organizations that leverage a distributed marketing and local sales model (e.g., financial services, insurance, franchise, hospitality, healthcare, telecom, etc.) the percentage of marketers planning to integrate social Read More
