How much money, time and energy does your team invest in local marketing, and how do you know if it’s working? Introducing the Local Marketing ROI Calculator, designed to help you better understand what a local marketing automation platform can do for your company.
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
Distribion Makes List of the Fastest Growing Technology Companies in Dallas-Fort Worth for the 2nd Straight Year
For the second consecutive year, The Metroplex Technology Business Council (MTBC) named Distribion as one of the 35 fastest growing technology companies in the Dallas-Fort Worth area.
Marketing Charts recently produced data analyzing where ad spend is going in a number of mediums. The headline of “Global Ad Spend Outlook Worsens for Most Media” is an accurate headline, but doesn’t tell the full story. From a distributed marketing perspective, there’s opportunity as the multichannel, digital component of the advertising pie continues to grow. In terms of various marketing channels, highlights of the report include…. A projected 13.9% growth in year over year Internet advertising spending TV and radio ad spend essentially flat, with growth projections of 2.5% and 1.4% year over year Magazines and newspaper spend to Read More
News this week emerged that FINRA will be closely examining social media profiles of certain financial advisors. When stories like this come out, it is a great reminder of the nature of a highly regulated industries like financial services and insurance. Thoughts of brand compliance permeate an organization more deeply during times likes these, but the subject is often on the minds of many individuals in financial services companies at all times. There are definitely steps that organizations in financial services can take to mitigate brand compliance risks. FINRA fines grew by approximately 15% in 2012. Advertising related fines were Read More
One of the key features of the Distributed Marketing Platform is permissions. The platform is entirely permission based. There is a key administrator or administrators depending upon the size of the organization using the platform. Administrators can set business rules as they see fit with regard to content, assets, approval flows, etc. They have control over the look, feel and capabilities of the user environment. Why is this done? It is done because it creates benefits at both the corporate and local levels. At the corporate level, there is increased centralized marketing control. Centralized marketing control and maintaining a strong Read More
Webinars & seminars are a very effective means for companies to acquire, retain and cross sell. Also, they can educate agents & channel partners. Unfortunately, in industries where distributed marketing models are commonly found, webinars & seminars have not been used to their fullest potential. Distributed marketing management software is a crucial component in achieving success webinars & seminars. What are some of the end results of using the software? Results Better customer acquisition: More qualified sales leads Better retention: Keep more of your existing customers Better ability to cross-sell: Increase revenue by selling complementary products Better agent & channel Read More
This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and buy today. This call from LIMRA, a financial services and insurance association, should not be limited to only the industries it serves. Just about any industry that leverages a local marketing and sales model (e.g., financial services, insurance, franchise, hospitality, healthcare, telecom, etc.) needs to heed the same call and also consider a makeover of their sales and marketing strategies and supporting technologies. Gleanster Research Read More
The CMO Council recently released its findings from a survey it had conducted after gathering insight from over 550 marketing executives as to their plans for 2013. Many of the findings were inline with expectations but a few were surprising. One thing is clear, a multi-channel distributed marketing platform with permission management capabilities appears to align nicely with marketers needs in 2013. A summary of those findings are below: Marketers feel there is still misalignment and somewhat of an adversarial relationship between marketing and sales but that improvement was made last year. However, marketers feel that the relationship between marketing Read More
Distributed marketing technologies were primarily introduced five years ago to address the challenges distributed organizations face when selling and marketing their products and services through local channels (independent agents, franchisee, resellers, etc.). However, many of the same challenges faced by distributed marketing organizations now apply to almost all organizations. Today, just about all organizations face the same challenges associated with managing, optimizing and distributing content across channels and throughout various layers of the organization (sales, partners, regional offices, etc.). (Of note, “The Rise of Distributed Marketing” is a great video that explains this in more detail). As multi-channel distributed marketing Read More