Email Evolution: New Trends in a Proven Marketing Communications Channel
By Deb McAlister-Holland For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. Back when I sent my first few campaigns, there wasn’t a lot of commercial email being sent. I worked for a computer company, and the people who got our email were mostly people who had purchased our products. They were happy to get a notice from us about a new toy they could buy to add to their system, or a new software product that was Read More
