The guide to messaging techniques your brand should employ and the most effective digital channels to use for your Black Friday & Cyber Monday marketing.
It’s time to decide how you will spend your digital marketing budget for 2016. We’ve created a 5 step process to guide you on your adventure in budgeting.
The email marketing checklist to achieve significant open and click through rates. What to incorporate on your next email campaign and things to avoid.
Email marketing constantly ranks among the most effective and inexpensive direct communication channels. We’ve collected data from the top email marketing providers to help brands find the right solution.
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
Email marketing, when executed properly, has been known to deliver impressive results. One important factor in email marketing is that it is not very expensive when compared to traditional mass marketing means. The CMO Council notes that email marketing accounts for 15% of SMB marketing spend. Small to medium sized businesses often have limited budgets, so they need to choose marketing communications mediums where they will get the best return on marketing investment. With email having the potential to be a cost effective medium, what are some ideas that brand marketers can use to get their emails read. Earlier Read More
A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013. One reason for this is that marketers have moved beyond simplistic email marketing features and are now needing more sophisticated solutions. Investing additional marketing dollars in email marketing is certainly justified as it still ranks among the most effective and inexpensive direct marketing channels. In fact, a recent 2012 survey conducted by BtoB Magazine found that 59% say email is the most effective channel for generating leads. Three primary drivers for this email marketing retooling are: Read More
Gleanster Research recently published a new white paper that provides insight into why leading organizations have begun implementing distributed marketing platforms to outperform their competitors. The new paper titled “How Top Performing Distributed Marketers Power Multi-Channel Marketing” cites numerous interesting statistical findings, but one of the most compelling findings was that top performing organizations were seven times (7X) more likely to have invested in a distributed marketing software platform. Additionally, the report provides great detail on the major challenges for distributed marketing and sales functions as well as the associated opportunities. These include: Corporate Control vs. Local Autonomy Redundant Technologies Read More
Gleanster Research recently published a new report titled Deep Dive: Email Marketing in the Distributed Enterprise. A PDF of the entire report is available for free download, but here are five email marketing best practices for marketers who work in companies with a distributed marketing model. In a study that showed that 76% of marketers use 3 or more technology solutions, top performers were twice as likely as everyone else to use a central marketing platform that manages email marketing best practices for corporate and local/partner campaigns. “Internal” communication — between corporate marketing and the “external” distributed marketing and sales Read More
When did you last open an unsolicited e-mail and think “Hey, this is really useful?” When did you last actually download the pictures for an unsolicited e-mail? There are those who make pretty convincing arguments that B2B email marketing is a dying art. I’m not one of them, although from a personal angle, I’ve seen more than my share of email campaigns that seem to be intent on killing it. The problem is that marketers have over-killed email marketing by getting it wrong, by thinking that because it was cheap, it was the best way “in” to a new prospect. And Read More