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Email marketing, when executed properly, has been known to deliver impressive results. One important factor in email marketing is that it is not very expensive when compared to traditional mass marketing means. The CMO Council notes that email marketing accounts for 15% of SMB marketing spend. Small to medium sized businesses often have limited budgets, so they need to choose marketing communications mediums where they will get the best return on marketing investment. With email having the potential to be a cost effective medium, what are some ideas that brand marketers can use to get their emails read. Earlier Read More
If you’re like me, you’re so busy doing your job that you barely have time to get it all done. So where do you find the time to improve your skills, and pick up on the latest research that can help you improve results? Here’s a formula that will help you write emails that get better results. You can read and implement it in five minutes – I promise. And it really does work. Follow the rules The three rules to improving email marketing results are simple. Design your email to look like a “quick read”. If they have to scroll down Read More