Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
Personalization remains an elusive challenge for marketers in 2014. Join us for a webinar on August 5th with Ian Michiels from Gleanster Research to learn more.
Sharon Eliza Nichols
You might think digital marketing is already “mainstream,” but the bulk of marketing budgets still goes toward offline activities such as trade shows, radio, TV, and direct mail. According to a research study conducted in Australia and New Zealand, around 61% of marketing budgets is still spent on offline activities.
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
Sharon Eliza Nichols
The first is the most obvious way to a more effective email campaign but the most often unstated is timeliness.
Email marketing, when executed properly, has been known to deliver impressive results. One important factor in email marketing is that it is not very expensive when compared to traditional mass marketing means. The CMO Council notes that email marketing accounts for 15% of SMB marketing spend. Small to medium sized businesses often have limited budgets, so they need to choose marketing communications mediums where they will get the best return on marketing investment. With email having the potential to be a cost effective medium, what are some ideas that brand marketers can use to get their emails read. Earlier Read More
The NCAA Men’s Basketball Tournament will begin in earnest on Thursday, but the field of teams was chosen yesterday. The tournament is a noteworthy event in the annual cultural calendar, particularly in places where college basketball is closely followed by a significant portion of the population. This represents a tremendous opportunity for brand advertisers in all industries, including distributed marketing brands in insurance and financial services. Experian has compiled data and released research findings about the cultural significance of the tournament. According to Experian, the men’s tournament will reach nearly 20% of adults age 18 or over. This is an Read More
Every day, there seems to be some sort of new stat that amazes me about how relevant smartphones are to the population at large. The latest evidence of this comes in the form of an article on Mashable entitled “85% of Smartphone Users Would Rather Give Up Water Than Mobile Apps.” In the article, we learn that Apigee conducted a survey of 762 smartphone users in 5 different countries and apparently 85% of this sample indicated that high degree of importance the smartphone has in their life. This seems astonishing to me because any junior high life science class tells Read More
A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013. One reason for this is that marketers have moved beyond simplistic email marketing features and are now needing more sophisticated solutions. Investing additional marketing dollars in email marketing is certainly justified as it still ranks among the most effective and inexpensive direct marketing channels. In fact, a recent 2012 survey conducted by BtoB Magazine found that 59% say email is the most effective channel for generating leads. Three primary drivers for this email marketing retooling are: Read More