In the final installment of the Reply All ebook series, we discuss A/B testing to track reader responses and successful email analytics.
In part two of the Reply All ebook series, we’ll tackle email send-time strategies that drive engagement and conversions
Download part one of the Reply All ebook series to learn how to design successful emails with the right subject line, content, user experience and layout.
Multi-channel storytelling could be the factor that delivers a large marketing ROI and leave you with the next trending and talked about campaign.
If you take the time to use direct mail marketing correctly, not only will it work in tandem with your digital marketing plan, it will produce some serious results.
Master your marketing platform’s reporting page with our Email Reporting 101 guide. The guide is sure to help explain the email analytics and reporting basics you see on a regular basis in your email marketing platform.
Identify which content is more in line with your buyer in each phase of his or her buyer journey with this handy guide.
When brands craft targeted emails based on buyer profiles and list segmentation they are targeting their ideal customer.
Join our webinar that covers email testing essentials and important reporting metrics to maximize engagement and improve conversion rates.
Email design must capture the reader’s attention quickly and if your next email is not mobile friendly, you will lose readers. Chapters 5 and 6 are now available on the Create. Capture. Convert. video training series on email marketing.