email subject lines

By Deb McAlister-Holland Marketers understand that email marketing is changing.  Still, in July 2011, 95% of the marketing executives surveyed by The Distributed Marketing blog rated email “somewhat” or “very” effective in delivering results – far more than any other marketing communications channel.  At the same time, everyone involved in email marketing acknowledges that the effectiveness of an email campaign is easier to measure – and harder to achieve – than ever before. Younger target groups – the 18-35 demographic – use email less each year, with text and social media becoming more important communications tools in this group. Meanwhile, Read More