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Friday News Round-Up: Links Have a Short Half-life, Crowdsourcing at the White House & More Useful News
Here’s this week’s round-up of news stories that we think offer insights or lessons that can help multi-channel distributed marketing organizations. The “half-life” of links depends on where they are posted. Bit.ly, the link-shortening service, reported this week on the results of a study by Hilary Mason that shows how a link’s half-life is, depending on where it’s posted. Borrowing a concept from nuclear physics, Mason and her team looked at the patterns for 1,000 popular Bit.ly links across Facebook, Twitter and YouTube links. Half-life, in this case, is “the amount of time at which [a] link will receive half of the Read More