Dark social is all the rage these days; let’s demystify this new social media phenomenon.
This year marks the 10th birthday of YouTube. Since its inception, other video sharing networks have tried to compete with the mega-giant and have fallen short. Many have tried to dissect video sharing into subcategories or offered amenities to counter Google’s unadorned approach, but it’s Facebook who has become a legitimate contender.
If a brand wants to create campaigns that transition over time, it must start with this fundamental marketing concept and go from there.
If your brand is not maintaining a strong presence on the major social networks at a bare minimum, your brand is missing great opportunities to achieve greater success. The majority of online Americans used social media in 2012, according to the Pew Center’s Internet & American Life Project published last week. 67% of all Internet users are using at least one social media site (including 71% of women), and amongst those 18-29, 83% use. The Pew report measured social media activity on 5 social networks (Facebook, Twitter, Pinterest, Instagram and Tumblr). Certainly there’s some overlap, as there are many people Read More
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned by Mattel. Barbie can claim the following achievements. 99% global brand awareness The typical American girl owns 10 Barbie dolls Annual sales are around $1.6 Billion The Barbie brand is valued at $2 Billion, making it the world’s most valuable toy brand Just from those two very simple marketing statistics, one might easily Read More
Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The second – marketing on social networks – is simply distributing traditional marketing messages through social media. Social media marketing works. Marketing on social networks doesn’t. Social media marketing is a true two-way conversation between a company and its customers, prospective customers, and the world at large. Marketing through social networks “pushes” company offerings to anyone who can hear them. This includes tactics Read More
It’s been about a month since Facebook implemented the new Timeline layout for business pages. When Facebook founder Mark Zuckerberg’s new page design was first announced, the reaction was less than positive. Like it or not, there are some features in the new layout that can make a big difference in how user-friendly business pages are for both the page manager and customers or prospects who “Like” the page. Here are some basic steps every marketer needs to take now to catch up with the new Facebook Timeline. I’ll admit that when Timeline first came out, I was among the Read More