7 “Must Know” Facts about Online Marketing
Yesterday’s webinar on marketing and compliance, sponsored by Distribion, WebWisedom and The Distributed Marketing Blog, was great. The complete webinar presentation is available for download by clicking here. There were quite a few questions from the audience, and several people One of the last slides in the presentation contained these seven “must know” facts about online marketing. They are: 1. Consumers drive social media. , today’s consumers are anything but passive recipients of corporate marketing messages. They’re active participants in the marketplace – posting reviews on websites like Yelp, Tweeting their friends to ask for recommendations on car insurance, and Read More
Last Call: Free Webinar Covers Changing “Rules of the Road” for Digital & Social Media
Anyone who works in insurance or financial services already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social media (Facebook, Twitter, LinkedIn) to reach prospects and customers? That question got more timely this week as two new bills that would limit the way in which companies collect and use data about Web, mobile, email, and social media users moved a step closer to passage in the U.S. Senate. Many sales and marketing professionals worry about how to Read More
Why Social Media Monitoring Matters
Licensed from Cartoonstock.com. It’s Friday the 13th — so we thought a little humor was in order. This cartoon, like all good satire, has a kernel of truth we all need to remember: if we as marketing and sales professionals don’t know what’s being said about our brand in social media, we’ll soon find out that others will create an image for us, perhaps an image we don’t like much.
Nine in 10 Marketers Use Facebook — Why?
A new study reported in the Social Media Examiner reported that in April, 2011, nine of every 10 corporate marketers said that they used Facebook. That’s 92%, if you like statistics as a percentage of the total. Twitter and LinkedIn rank #2 and #3 on the marketing social media usage charts. That’s not surprising. How many of those marketers have incorporated social media into their overall marketing plans? What percentage actively monitorthe return on their social media investment with something other than the “3F’s” (friends, fans, followers)? One thing that is important in looking at social media is the demographics of those friends, Read More
Rules of the Road for Digital and Social Media in Regulated Industries
Anyone who works in insurance, financial services or any other regulated industry already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social media (Facebook, Twitter, LinkedIn) to reach prospects and customers? It’s not always easy to understand the overlapping maze of regulations, leaving many sales and marketing professionals to wonder about how to speed up the process of using technology to drive sales without running into compliance nightmares along the way. A free webinar on May 19, sponsored by Read More
Who Needs a Social Media Policy?
Who needs a social media policy? The answer depends on who you ask. Some people will say that a small business doesn’t need one. Others will say that in a regulated environment like banking, insurance, or healthcare a social media policy is essential for any company with more than one employee. Your employees, customers and competitors are already involved in social media and social networking. So opting out of the conversation – that is not participating in social media – just isn’t an option for most companies. Setting up a monitoring system so that you know (quickly) what’s being said about Read More
