Key takeaways from LIMRA Annual Conference 2015.
Distribion is excited to help the finance & insurance industry’s leading brands tackle critical challenges in today’s competitive landscape at LIMRA Annual.
Distributed marketing automation is the best way for brands in need of delivering a compliant and consistent campaign, but who are the top providers?
With a distributed marketing automation solution, you can increase marketing efficiencies to your network of agents by 20-40% by offering leveraged insurance marketing strategies and campaigns.
A 360° marketing strategy is crucial. Our one-page guide provides tactical steps to immediately implement a 360° marketing campaign.
We recently had the opportunity to better understand and identify the top challenges that face the financial industry and uncovered solutions.
In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
The marketing of insurance has becoming a lot more interesting in recent years. A product category that had previously been perceived as uninteresting has gotten a lot of attention and marketing dollars. Many players in the space are using various tactics to promote greater brand awareness and more positive brand beliefs in order to induce purchase.
One of the biggest issues in the insurance industry at the moment is the low interest rate environment. It is manifesting itself in a wide variety of ways. The low interest rate environment could be around for a bit, as all indications are that the Federal Reserve intends to keep interest rates at 0% until around 2015. Life insurance has been particularly hard hit by the low interest rate environment. Life insurance companies are cautious in their investments of premiums paid, investing in bonds and other types of investment vehicles that pay minimal returns. For example, US Treasury Bonds are Read More
Gleanster recently surveyed over 135 distributed marketing organizations and found that over 93% indicated their largest challenge was balancing the conflicting needs of local marketers and corporate marketing. Top performing companies surveyed were 7x more likely to have implemented a distributed marketing software platform to overcome this challenge and better connect corporate and local marketing initiatives. In a similar study, the Aberdeen Group found that over 22% of top performing distributed marketing organizations leveraged distributed marketing software platforms to execute “On Behalf Of Marketing” tactics. So, what is On Behalf Of Marketing and how can it benefit your organization? Tim Storer, Read More