In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
The marketing of insurance has becoming a lot more interesting in recent years. A product category that had previously been perceived as uninteresting has gotten a lot of attention and marketing dollars. Many players in the space are using various tactics to promote greater brand awareness and more positive brand beliefs in order to induce purchase.
One of the biggest issues in the insurance industry at the moment is the low interest rate environment. It is manifesting itself in a wide variety of ways. The low interest rate environment could be around for a bit, as all indications are that the Federal Reserve intends to keep interest rates at 0% until around 2015. Life insurance has been particularly hard hit by the low interest rate environment. Life insurance companies are cautious in their investments of premiums paid, investing in bonds and other types of investment vehicles that pay minimal returns. For example, US Treasury Bonds are Read More
Gleanster recently surveyed over 135 distributed marketing organizations and found that over 93% indicated their largest challenge was balancing the conflicting needs of local marketers and corporate marketing. Top performing companies surveyed were 7x more likely to have implemented a distributed marketing software platform to overcome this challenge and better connect corporate and local marketing initiatives. In a similar study, the Aberdeen Group found that over 22% of top performing distributed marketing organizations leveraged distributed marketing software platforms to execute “On Behalf Of Marketing” tactics. So, what is On Behalf Of Marketing and how can it benefit your organization? Tim Storer, Read More
If your like most marketers your currently being inundated with messages, publications and advertisements about Big Data and how it’s going to transform the way you do business. With the amount of data a business collects expecting to increase over 650% during the next five years the one thing that just about everyone agrees on is that there is certainly no shortage of data. Having access to data is one thing, but being able to get meaningful insight in order to put that data to use is often something entirely different. So, what is Big Data and what does your Read More
Tim Storer, President & CEO of Distribion, a leading provider of multi-channel distributed marketing software solutions, recently provided his thoughts as to why marketers now consider implementing a distributed marketing platform a critical strategic initiative: Related Articles: The Rise of Distributed Marketing Infographic Distributed Marketing Platforms a Competitive Advantage According to Gleanster Research Distributed Marketing Platform: Organizations now at a huge disadvantage without one Distributed Marketing Management: A Big Focus Among Top Performers Transcript: [Tim Storer] I feel that the topic of Distributed Marketing is increasing in popularity mainly because all organizations today have a huge content distribution problem. With Read More
Gleanster Research recently published a new white paper that provides insight into why leading organizations have begun implementing distributed marketing platforms to outperform their competitors. The new paper titled “How Top Performing Distributed Marketers Power Multi-Channel Marketing” cites numerous interesting statistical findings, but one of the most compelling findings was that top performing organizations were seven times (7X) more likely to have invested in a distributed marketing software platform. Additionally, the report provides great detail on the major challenges for distributed marketing and sales functions as well as the associated opportunities. These include: Corporate Control vs. Local Autonomy Redundant Technologies Read More
Update: This webinar has already occurred. You may access a recording of the webinar along with a copy of the Gleanster Research paper referenced during the presentation by clicking on the links below: Webinar Recording: Powering Multi-Channel Marketing in Distributed Organizations – 7 Critical Strategies Every Distributed Organization Must Embrace White Paper: Multi-Channel Distributed Marketing Research Statistics Powering Multi-Channel Marketing in Distributed Organizations – 7 Critical Strategies Every Distributed Organization Must Embrace Date: Wednesday, October 24th 2012 Time: 10am PST / 1pm EST Register Today! Ian Michiels, Principal Analyst for Gleanster Research, will host a webinar on Wednesday, October 24th at 10am Read More
Distributed Social Marketing a Critical Component for Organizations to Optimize Social Media Marketing Campaigns
Marketing professionals continue to actively add in social media to compliment and reinforce their ongoing marketing campaigns. In fact, 65% of these individuals will integrate some aspect of social marketing in the months to come. As sales and marketing professionals work to balance the growing need for social media in their everyday business activities, they are realizing that the challenges associated with doing this effectively keeps them from maximizing this powerful marketing tool. The biggest challenges marketing professionals face include a lack of time, a lack of training, the inability to produce relevant content, and company policies addressing compliance concerns. Read More
According to IDC, over 40% of marketing assets are never used by sales teams because they either can’t find them, are in the wrong format or are too hard to customize. In addition, research conducted by the CMO Council found that over 40% of a sales rep’s time is spent creating and customizing sales and marketing materials. Translated, that equates to over three months of lost productivity per rep each year! (Additional marketing statistics can be found by viewing this infographic titled: The Rise of Distributed Marketing). Perhaps these statistics help explain why potential customers of Distribion get so excited Read More