Search Marketing in Google’s New World
Early in 2011, marketers got a wake-up call in the form of something called The Panda Algorithm Update. What’s a Panda algorithm, and why was it a wake-up call for marketers? The Panda algorithm is one of Google’s top-secret formulas for determining page rank — that is, where a particular web page will show up in a Google search. The release of this algorithm was a wake-up call that showed marketers in no uncertain terms that to achieve higher online rankings meant playing by Google’s rules with white-hat Search Engine Optimization (SEO) tactics. It started in February when retail giant Read More
