Four Signs You Need Marketing Automation
Marketing is a complex process that relies on many systems, people, and resources to function smoothly. If one part of the system breaks down, it creates a bottleneck that slows down the whole process. Add in the layers of complexity that come with a multi-channel distributed marketing environment, and the results can be a maze that is hard to navigate and costly to manage. Often, marketing automation is the cure. But how do you know if your marketing processes need a marketing automation fix? Marketing automation may be the cure for what ails your marketing operation if more than two Read More
Can multi-channel automation shorten your sales cycle?
Long, long ago, in a business model that has now been relegated to the history texts, lead generation meant finding the name, address, and phone number of someone who could be added to a mailing list, or identifying a homeowner who would open the door to a salesman. Once you had the name and address, you simply began sending marketing messages to them. Now, according to Wikipedia, lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into the products or services of a business. Notice that the definition doesn’t talk Read More
