New software will undoubtedly impact your social newsfeed. Throughout the election season, political camps can now use social media On Behalf Of technology to quickly get candidate-approved content out to not only their supporters, but their supporter’s networks of friends and followers.
Since it’s a slow period between Christmas and the New Year, now is a good time to take a look back at the first year of posts on The Distributed Marketing Blog. Our mission is to publish industry news, best practices, tips and techniques for marketing professionals who work in distributed multi-channel marketing organizations. Our primary audience works in highly regulated industries such as insurance, financial services, biopharmaceutical and health care, but our readers come from a wide range of disciplines. A look at the 12 posts that attracted the most visitors, pick-ups by the media or other blogs, and social Read More
Several year-end studies point out a gap in lead generation performance among social media sites plus significant changes ahead for social media advertisers and the websites that rely on social advertising revenue. According to a new study published in the Media Bistro blog, 91% of business to business marketers use Twitter, but LinkedIn generates twice as many leads. Facebook ranked #2 in terms of leads, followed by company blogs, the story reports, while Twitter came in fourth. The survey results arrived at the same time that two different companies announced new lead generation tools for LinkedIn. One, according to the Digital Journal, Read More
If there are any marketers out there who don’t have social media marketing on their 2012 marketing plan, they’re a definite minority. Nearly everyone agrees that it’s among the most cost-effective tools available to us. But there are five common social media mistakes that can be quite costly – so make sure that you plan now to avoid them in 2012. Posting sporadically or inconsistently. Social media, like blogging, is a marathon – not a sprint. Even if your very first blog post or tweet gets tons of clicks, there’s no guarantee that the next one will do the same. Measurable Read More
We often promote this blog through press releases and advance copy sent to other bloggers and journalists. Last week, Forbes.com columnist David Coursey surprised us by a draft blog post that quoted him and submitting it to Forbes.com as a guest post. “I had planned to write something about the topic myself, and link back to your blog as the source for some of the information, but I couldn’t think of anything to write except what you’d already put together,” Coursey said. Before we knew it, our blog post was featured on the top “promo bar” on Forbes.com. And instead Read More
Who owns your LinkedIn profile? (Hint: it might not be you.) That was the headline on a post on this blog back in June, 2011 — and the answer we arrived at with help from a number of legal and compliance experts was, “It depends.” That leads us to a related question: who owns LinkedIn contacts — an employer or the employee? A court in England has issued an order that requires an employee who resigned to start his own consulting business to turn over all of his LinkedIn contacts to his former employer – along with receipts and contracts proving that Read More
By Deb McAlister-Holland Once upon a time, there was a brave knight who rode into battle and (a) slew the dragon (b) rescued the princess and (c) earned fame and fortune, becoming a legend for his many deeds. At least that’s how the story goes. In real life, deeds of derring-do are rare but it’s possible to accomplish great things by following the example of a modern-day knight in shining armor. What can a marketer learn from a knight-in-shining armor? Quite a lot, as it turns out. I know this because I happen to have my very own knight-in-shining armor Read More
There’s been so much buzz lately about QR codes and social media that it’s easy to forget about some tried and true – even “old fashioned” marketing tools. But here are four that research shows should still be at or near the top of your distributed marketing checklist. Why? Because they work! Adding these four “old-fashioned” tools to your multi-channel distributed marketing mix may just be the lucky four-leaf clover you need to generate more leads and sell more products. Targeted advertising. Advertising was the #1 channel for marketers in decades past, and it’s still a vital lead generation tool for most companies. Read More