Rules of the Road for Digital and Social Media in Regulated Industries
Anyone who works in insurance, financial services or any other regulated industry already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social media (Facebook, Twitter, LinkedIn) to reach prospects and customers? It’s not always easy to understand the overlapping maze of regulations, leaving many sales and marketing professionals to wonder about how to speed up the process of using technology to drive sales without running into compliance nightmares along the way. A free webinar on May 19, sponsored by Read More
Distributed Marketing Automation Buyer’s Checklist
Buyers searching for the best distributed marketing platform to solve the marketing automation problems that are unique to a multi-channel distributed marketing environment come at the problem from different starting points. So, while there is no “one size fits all” solution that will work for every company, there are a few items to add to every buyer’s checklist. The top four boxes to check when considering a distributed marketing platform are: Centralized, Rules-Based Compliance + Local Customization, Personalization Closed-loop Marketing Analytics “WOW” Factor: What Can You Do AFTER Purchasing That You CAN’T Do Now? Industry-Specific Integration, Performance The first two items on Read More
