If a brand wants to create campaigns that transition over time, it must start with this fundamental marketing concept and go from there.
New technology helps top brands build a consistent story. What is your brand’s story, and how are you going to tell it?
Marketing Automation | Done correctly, could successfully complement your overall strategy and reach the right audience without wearing out the message. Learn how marketers are creating personalized messages in advance to engage and nurture their prospects while focusing on other initiatives.
Join us as we discuss critical brand strategies of top performing organizations, upcoming trends and practical advice for improving your marketing efforts.
In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
What makes an effective content marketer? It’s not all about the writing, that’s for sure…
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned by Mattel. Barbie can claim the following achievements. 99% global brand awareness The typical American girl owns 10 Barbie dolls Annual sales are around $1.6 Billion The Barbie brand is valued at $2 Billion, making it the world’s most valuable toy brand Just from those two very simple marketing statistics, one might easily Read More
Legendary radio personality Paul Harvey formulated three rules of audience engagement back in the 1950’s – and those decades-old rules can help marketers jump-start social media and email marketing efforts today. His 1-2-3 approach to audience engagement is particularly applicable to social media and email marketing, even though he formulated them decades before either one was even dreamed about. The Paul Harvey approach goes like this: Grab their attention with an intriguing “teaser” that gets them to want to hear more. Give them the rest of the story (succinctly, clearly, and directly). Wrap up and close (by repeating the main Read More