Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
What makes an effective content marketer? It’s not all about the writing, that’s for sure…
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned by Mattel. Barbie can claim the following achievements. 99% global brand awareness The typical American girl owns 10 Barbie dolls Annual sales are around $1.6 Billion The Barbie brand is valued at $2 Billion, making it the world’s most valuable toy brand Just from those two very simple marketing statistics, one might easily Read More
Legendary radio personality Paul Harvey formulated three rules of audience engagement back in the 1950’s – and those decades-old rules can help marketers jump-start social media and email marketing efforts today. His 1-2-3 approach to audience engagement is particularly applicable to social media and email marketing, even though he formulated them decades before either one was even dreamed about. The Paul Harvey approach goes like this: Grab their attention with an intriguing “teaser” that gets them to want to hear more. Give them the rest of the story (succinctly, clearly, and directly). Wrap up and close (by repeating the main Read More
A lot of marketers wanted to emulate TV’s Mad Men: creative geniuses who build brands and marketing empires. Instead, became math men spending their days with statistics and spreadsheets filled with complex formulas for measuring every message and justifying spending. In fact, half of CMO’s say that justifying spending through metrics takes more than 30% of marketing staff time, and another 20% say it occupies nearly half of their time. The sheer amount of data available to marketers today (much of it free) would have overwhelmed Don Draper and his peers. Unfortunately, it’s pretty overwhelming to modern marketers, too. Even Read More
Multichannel marketing is a given for most marketers. None of us can afford to bet our company’s success by trying to reach our customers through just one channel. In large, distributed marketing organizations where creative and brand management are handled at the corporate level and local or field sales and marketing organizations execute their own campaigns, the process of planning, managing, executing, measuring, and reporting on marketing activities can become very complicated, very quickly. So what do you do to simplify a process that isn’t simple? Start by recognizing the three basic problems that are inherent in a complex marketing Read More
By Deb McAlister-Holland On April 15, 2010, IDC analysts Frank Gens and Amy Konary presented an executive briefing called The Maturing Cloud: What the Grateful Dead Can Teach Us About Cloud Economics. In addition to IDC’s usual carefully researched data, the webinar included a wealth of thought-provoking information that used analogies from the band’s storied history and correlated it to the technology industry. When I thought about how Gens and Konary used the Grateful Dead analogy to clarify many of the most confusing aspects of cloud computing, I realized that I could apply the same lessons to distributed marketing. In some ways, of Read More
Guest Blog By David Potter, Vice President, Professional Services, Distribion, Inc. One of the basic assumptions this blog makes is that its readers are marketers who are interested in improving their multi-channel marketing results through almost any means possible. Another is that there is a place for technology in almost any distributed marketing organization – that it in any situation where there is a centralized corporate marketing department and one or more field or local marketing and sales organizations that use marketing materials created by corporate marketing to reach local prospects and customers. But is that an accurate assumption? Can Read More
In July, The Distributed Marketing Blog completed its first survey of marketing executives. We asked about their current spending priorities, spending plans for 2012, their view of how effective various marketing channels were, and how they selected different marketing communications tools. So far, we’ve published three sets of data tables that detailed some of the findings. The first looked at planned 2012 spending , the second reported on marketing spending by channel, and the third rated marketing communications channels on their effectiveness. As we have continued to analyze the results, as well as the emails and feedback we’ve gotten from the Read More