Local Marketing & Local Content Optimization Rank High In 2013
According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013. The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media revolution as consumers and prospects look for recommendations from trusted sources within their local communities and networks. An organizations ability to execute effective local marketing campaigns will be critical in 2013 as relevance and personalization of content are now more important than ever. Marketers face a real challenge moving to more of a local marketing mindset due to Read More
Top Distributed Marketing Articles For 2012 (1-5)
As a continuation from our last blog, we are now ready to list the top 5 distributed marketing articles of 2012. Numerous topics such as multi-channel marketing, marketing automation, social media marketing and big data certainly grabbed the lion share of marketing strategy headlines in 2012. Take those juggernaut headline topics and combine them with a rising marketing strategy such as distributed marketing and now you’ve really got everyone’s attention! Given this, it comes as no surprise to the content writers at DistributedMarketing.org that the following articles were among our top five. (Drumroll please……) The top articles of 2012 are (as calculated by Read More
Another Distributed Marketing Software Benefit: Dynamic Campaign Assembly & Personalization
According to IDC, over 40% of marketing assets are never used by sales teams because they either can’t find them, are in the wrong format or are too hard to customize. In addition, research conducted by the CMO Council found that over 40% of a sales rep’s time is spent creating and customizing sales and marketing materials. Translated, that equates to over three months of lost productivity per rep each year! (Additional marketing statistics can be found by viewing this infographic titled: The Rise of Distributed Marketing). Perhaps these statistics help explain why potential customers of Distribion get so excited Read More
Distribion, Inc. Unveils New Social Media Marketing Automation Bundle During the LIMRA 2012 Social Media Conference
This week in Boston, MA, LIMRA held its Social Media Conference where members from Distribion, Inc. presented their never before seen Social Media Marketing Automation Bundle. During the meeting, they also showcased their proprietary Quick Start Program. Distribion is a strategic partner to the LIMRA organization offering large enterprises under the insurance and financial services umbrella a new way to reach customers through their distributed marketing automation platform—a software that allows corporate marketers and local sales the ability to access branded, compliant-controlled sales collateral, and then leverage and distribute campaigns over multiple channels at once, such as email, direct mail, Read More
What is distributed marketing automation?
I was talking to a prospective customer the other day, and he wanted to know exactly what I meant when I said that my company delivers multi-channel distributed marketing automation solutions for companies like his in regulated industries. “Just what is distributed marketing anyway?” he wanted to know. The simplest way to explain it is to say that distributed marketing is the business model where a corporation with one or more brands sells its products and services through a network of regional or local channels. The channel might be a local branch, an independent distributor or reseller, a franchisee, or an Read More
DAM It All: Automating Content Marketing
Content marketing – that is drawing prospective customers to your site with well-written, valuable audio, video, text or images – is all about delivering the right message to the right customer at the right time, and in the right way. Your marketing content is as much a strategic asset as any other intellectual property your company owns. So it makes sense to treat it like the valuable asset that it is. That’s what digital asset management is all about. A DAM system allows digital asset management through a web-based platform that can be accessed by authorized users. Sometimes called a marketing Read More
The Distributed Marketing Circle of Life
Recently, I heard a very smart marketer say that his job wouldn’t be tenable without his “circle of life” – a web of vendors and services he relies on to manage, integrate and optimize campaigns. He’s not alone. Forrester, Gartner, and IDC all predict that marketing automation will continue to be a top investment priority for CMO’s for the next three years (through 2015), a position that Focus Research says it has held for the past five years. Multi-channel marketing automation uses an integrated set of online tools that empower users to easily search, find, select, assemble, customize, distribute and Read More
Ready Access to Marketing Collateral Predicts Sales Success
Although 2011 has been a good year compared to the last two, most sales and marketing organizations still face many challenges including the lingering economic downturn, a hyper competitive business landscape, and rising customer expectations. Add in the complexity that comes with multi-channel communications and complying with burgeoning regulatory requirements, and it’s easy to see why a formal marketing strategy isn’t a luxury. The Aberdeen Group wrote it its report Sales & Marketing Alignment: Collaboration + Cooperation = Peak Performance that common goal identification, defined responsibilities, and established workflows for sales and marketing are essential for competitive survival. During the planning and Read More
What Channels Deliver the Best Results?
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey report concludes that one of the major reasons is that most companies have not yet invested the time required to develop expertise in best practices, execution and measurement for social media. In highly regulated industries like financial services, health care, and insurance, the percentages were even higher, with 91% or more of the survey respondents picked “traditional” marketing methods like email, microsites Read More
5 Signs You Need a Distributed Marketing Platform
In nearly every corporation, marketing is one of the last business areas to be automated. According to a presentation by IDC Executive Advisory Service analyst Rich Vancil in September 2010, less than one in three companies have a complete marketing automation solution in place. This means that streamlining complex marketing processes with automation may be one of the last places where companies can squeeze more efficiency out of the resources they have. Is your company a candidate for a distributed marketing automation solution? Here are the top 5 signs that technology may deliver a great return on investment. Your prospects are getting Read More
