4 Results of Distributed Marketing in Webinars & Seminars
Webinars & seminars are a very effective means for companies to acquire, retain and cross sell. Also, they can educate agents & channel partners. Unfortunately, in industries where distributed marketing models are commonly found, webinars & seminars have not been used to their fullest potential. Distributed marketing management software is a crucial component in achieving success webinars & seminars. What are some of the end results of using the software? Results Better customer acquisition: More qualified sales leads Better retention: Keep more of your existing customers Better ability to cross-sell: Increase revenue by selling complementary products Better agent & channel Read More
Newest Gleanster Research Highlights Value of Distributed Marketing Management Software
Gleanster recently released research regarding the importance of multi-channel, distributed marketing software. The report contained many great statistics, and we’ve shared some of them on our various social media pages. These statistics speak volumes about the relevance of the distributed marketing model and the impact of distributed marketing software. Top Performers are 7 times more likely than Everyone Else to invest in centralized, multi-channel marketing tools across corporate & regional marketing. Top Performers are 8 times less likely than Everyone Else to rank brand consistency as a top challenge. 74% of Top Performers note Personalization across all brand communication as Read More
Multi-Channel, Distributed Marketing Software a Natural Fit in Marketing to Hispanics
Two articles on Adweek’s website provided some intriguing statistics about the US Hispanic market and technology adoption. Adweek noted a Nielsen statistic that 72 percent of US Hispanics have a smartphone and watch more online video than 62 percent of white non-Hispanic Americans. They also noted an eMarketer stat that 72 percent of U.S. Hispanic Internet users will use social networking in 2014 vs. 68 percent of the total population in the U.S. The statistics on technology adoption are not tremendously surprising given basic demographics. Hispanics now comprise approximately 17 percent of the US population, as compared to 9 percent Read More
Try Before You Buy: Why a Quick Start Makes Sense
**Co-authored by Edgar Rodriguez** Why try before you buy? As a marketing strategy, offering the “try before you buy” initiative as a sales incentive makes a lot of sense. Different industries have different variations on this. Whenever you go to a store like Sam’s Club or Costco, numerous food & beverage brands partner with these retailers to allow you small samples of the product before buying it. Automakers and their dealerships allow test drives as a standard practice and certain automakers/dealership allow extended test drives. Buying a car is a costly expenditure for most people, and having this type of Read More
Which Product Features Matter Most? The Ones the End User Values Most
Last week, Distribion was featured as a client case study in the Wrike blog. There are numerous parallels between Distribion and Wrike. Both Distribion and Wrike are Software as a Service (SaaS) brands in the B2B space. Wrike offers project management software, which Distribion uses around the office to foster productivity in managing complex tasks and projects. Distribion provides distributed marketing management software to enable brands with distributed marketing models to automate complex marketing activities. Both brands offer a value proposition to the end user of achieving greater efficiency in their work activities. Both offerings have a wide variety of Read More
Where’s the ROI in Social Media? (Part Two)
In February, we posted Part One of this series. Part One was meant to be just an introduction to the topic. Part Two is a more in depth look, emphasizing mindset to measure ROI. One of the thought leading pieces on this topic came from a 2010 article in the MIT Sloan Management Review. Although a number of the examples are rather dated at this point, most of the key themes touched on in the article remain true today, even with the drastic changes in social media in the 2 and a half years since it was released, confirming the Read More
SEC Approval Shows Pervasiveness of Social Media
Earlier this week, the Securities & Exchange Commission (SEC) released a report declaring that companies could use social media channels to communicate newsworthy events. A key caveat in this ruling is that companies have to disclose where they will be breaking key news items. The SEC report highlights the pervasiveness of social media. As an institution, the SEC is not necessarily known to be on the cutting edge of marketing communication tactics. However, the SEC has observed that companies are turning more & more to social media to get messages out there as fast as possible. The key driver in Read More
Solving The Low Interest Rate Dilemma
On March 14th, I posted The Low Interest Rate Dilemma, which detailed how the current low interest rate environment is impacting the insurance industry. At the upcoming Life Insurance Conference, this is going to be a significant topic. Low interest rates are affecting pricing, the price-value proposition of product offerings and a variety of corporate finance aspects of these companies. With regard to life insurance, some of the product offerings are rather complex financial instruments, but one commonality is that no matter how they are structured, they are negatively impacted by low interest rates. Generally, these policies invest policyholder premiums Read More
Brand Authenticity in a Distributed Marketing Environment
A recent AdAge article highlighted the plans Miller Lite announced with a new ad campaign that will soon launch, emphasizing brand authenticity. I like the idea of brand authenticity, and I think it serves all brands well to develop an individual, authentic approach to marketing communications that will resonate with an audience. The Miller Lite marketing communications approach in this campaign serves as a great case study for a number of elements that compromise the promotion element of the marketing mix. There are applicable elements to brands in many industries, including brands leveraging distributed marketing management style operations in highly Read More
What Happens if a Brand Doesn’t Listen & Anticipate Online
The rise of social media has put a magnifying glass under every branding decision. Before social media, and even before the Web 1.0 era, brands did have to anticipate how their branding decisions would be perceived by their target markets. However, with social media making it extremely easy to spread a message, the process by which brands get feedback about their branding decisions moves a lot faster. A great analogy for the speed differential would be the difference between traveling between 2 places by horse drawn carriage vs. traveling by Boeing 757. A highly unpopular branding decision from the pre-Internet Read More
