Distributed Marketing Platform: Organizations Now At A Huge Disadvantage Without One
Numerous analysts and marketing publications are recommending that organizations take a hard look at incorporating a Multi-Channel Distributed Marketing Platform into their enterprise marketing strategy. In fact, just this week Forrester published a new report titled “Emerging Technologies for CMO’s to Watch: Q3 2012” where again, distributed marketing technology was highlighted as something that many large organizations should be evaluating in the second half of 2012 if they haven’t already. So why are enterprise distributed marketing technologies getting so much attention as of late? Put simply, its because almost all marketers today have a huge content distribution problem. Up until Read More
Distribion, Inc., Marketing Automation Software Provider, Listed Among the Fastest Growing Technology Companies in Dallas Fort Worth
Distribion, Inc., which provides a web-based, multi-channel marketing automation software offering a solution that optimizes marketing distribution while maintaining brand and regulatory compliance for large enterprises, recently announced it was named to the list of “2012 Fastest Growing Technology Companies” in Dallas-Fort Worth. The list was compiled by the Metroplex Technology Business Council, which is the largest technology trade association in Texas. Distribion attributes their rapid growth to a low risk, 90-day quick start program that provides prospects with the opportunity to test their marketing automation software and review tangible results they can reference in order to justify the costs Read More
Best-in-Class Distributed Marketing Management
We are partnering with the Aberdeen Group on an important new survey on distributed marketing management. Individuals who take the 20-minute survey will receive a complimentary copy of the $399 research report on empowering local marketing through distributed marketing best practices when it is published. Individual responses are kept strictly confidential, and data is used only in the aggregate. The survey is open to corporate and field marketing professionals who work in a distributed marketing environment (where strategy and creative is managed centrally, but campaigns are executed at both the national and local level). To participate, click on this link. Distributed Read More
The Distributed Marketing Circle of Life
Recently, I heard a very smart marketer say that his job wouldn’t be tenable without his “circle of life” – a web of vendors and services he relies on to manage, integrate and optimize campaigns. He’s not alone. Forrester, Gartner, and IDC all predict that marketing automation will continue to be a top investment priority for CMO’s for the next three years (through 2015), a position that Focus Research says it has held for the past five years. Multi-channel marketing automation uses an integrated set of online tools that empower users to easily search, find, select, assemble, customize, distribute and Read More
1950’s Rules to Drive Customer Engagement Now
Legendary radio personality Paul Harvey formulated three rules of audience engagement back in the 1950’s – and those decades-old rules can help marketers jump-start social media and email marketing efforts today. His 1-2-3 approach to audience engagement is particularly applicable to social media and email marketing, even though he formulated them decades before either one was even dreamed about. The Paul Harvey approach goes like this: Grab their attention with an intriguing “teaser” that gets them to want to hear more. Give them the rest of the story (succinctly, clearly, and directly). Wrap up and close (by repeating the main Read More
News Round-up: Hashtags Bite Entenmanns, Twitter Causes Bayer Headache
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Hashtag surfing bites Entenmanns. When a marketer at Entenmanns used the Twitter hashtag #notguilty to promote the company’s low-fat baked goods, the company stepped right into the middle of the Twitter uproar over a Florida jury’s decision in the Casey Anthony murder trial. The resulting backlash against the company, which appeared to many Twitter users to be trying to capitalize on a tragedy, is still going on. The lesson for us all: Before you go hashtag Read More
Drawing the Line Online: Personal vs. Professional
Three experts on social and digital media and compliance will present a free webinar on Thursday, July 14 that will clarify the rules for companies – and employees – in regulated industries when using online services like LinkedIn, Facebook, Twitter, and others. Implementing compliant social media strategies in business can be more complex than it seems. While some regulators insist on a clear separation between personal and professional use of online services, others say that there is no difference for certain categories of employees. Some want companies to issue clear guidelines that restrict what employees can and can’t say online; while Read More
Happy 40th Birthday, Email!
http://flic.kr/p/86P7Yw Forty years ago, engineer Ray Tomlinson sent the first electronic mail message. No one remembers now what the message said, only that it was short and difficult to compose. But whatever it said, it changed the communications picture forever. When he showed his work to a colleague, he was told firmly, “Don’t go telling anyone! That’s not what we’re supposed to be doing.” Tomlinson never profited from his pioneering work, but his story of the creation of email, and how he came to use the “@” symbol to direct messages between networks, is fascinating and available online here. Here are Read More
What Channels Deliver the Best Results?
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey report concludes that one of the major reasons is that most companies have not yet invested the time required to develop expertise in best practices, execution and measurement for social media. In highly regulated industries like financial services, health care, and insurance, the percentages were even higher, with 91% or more of the survey respondents picked “traditional” marketing methods like email, microsites Read More
Can multi-channel automation shorten your sales cycle?
Long, long ago, in a business model that has now been relegated to the history texts, lead generation meant finding the name, address, and phone number of someone who could be added to a mailing list, or identifying a homeowner who would open the door to a salesman. Once you had the name and address, you simply began sending marketing messages to them. Now, according to Wikipedia, lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into the products or services of a business. Notice that the definition doesn’t talk Read More
