Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart.  All five of the selected articles demonstrate the deep divides in how companies are addressing social media — and point up why integrating the medium’s “split personality” is likely to be a key challenge for marketers as the social network grows and evolves. “Blame Grandpa” Defense Strategy Originated Online — A jury consultant working for Florida murder defendant Casey Anthony has reported that the controversial defense strategy which blamed Caylee Anthony’s grandfather originated with social Read More