The growing move to mobile is essential to an email campaign, but to what extent could your audience’s demographics determine your mobile success?
Many of our lives are consumed by access to devices with screens. You are reading this in front of a screen. It is possible that screen is on a mobile device. Are you noticing screens popping into your life in unexpected places? If someone is running late to meet you or going to the bathroom while you wait for them to return, are you engrossed in your smartphone? Do you see people with their smartphones at a sporting event or even when they are doing something athletic, like going to the gym or playing a sport? In an exercise class Read More
Every day, there seems to be some sort of new stat that amazes me about how relevant smartphones are to the population at large. The latest evidence of this comes in the form of an article on Mashable entitled “85% of Smartphone Users Would Rather Give Up Water Than Mobile Apps.” In the article, we learn that Apigee conducted a survey of 762 smartphone users in 5 different countries and apparently 85% of this sample indicated that high degree of importance the smartphone has in their life. This seems astonishing to me because any junior high life science class tells Read More
Mobile web traffic has quickly become one of the fastest growing segments for businesses. More & more people rely on mobile devices to conduct transactions using their smart-phones, tablets, iPads and even an ebooks. As Marketers, we have to be ready to reach consumers all day, every day. Many companies are already catering to mobile consumers by offering direct updates via text, mobile apps and/or mobile optimized websites, while others haven’t developed a mobile strategy yet. Does my business really need a mobile site? If your business is having trouble deciding whether to develop a mobile optimized version of your Read More
Marketers: Do U Txt? If you don’t use SMS — those 160-character messages exchanged on mobile phones — for your marketing now, you probably will before the year 2014. That’s the prediction from market research giant Gartner, which believes t hat global mobile or smart phone access to the Internet will surpass computer access by that time. Text messages work on everything from the most basic handsets to feature-rich smartphones, so they’re the lowest common denominator in terms of sending immediate information to prospective or current customers. The most popular usage for marketing texts now is mobile coupons and other incentives Read More
According to a new survey conducted July 5-20, 2011, spending plans for 2012 are shifting towards social and mobile marketing communications channels, as marketers at large and small businesses begin the process of preparing their budgets for the coming year. Survey responses highlighted below focus on marketing objectives, spending priorities, and spending plans. The first table shows the split between large enterprises and smaller companies, but the other two tables show overall marketing budget plans across the board. Which of the following business objectives are the most important when setting your 2012 marketing budget? Which of the following marketing communications channels are Read More