The growing move to mobile is essential to an email campaign, but to what extent could your audience’s demographics determine your mobile success?
What could a person learn about you from the apps on your phone? A quick glance at your phone might reveal that you’re a sports enthusiast, an amateur photographer, and a fan of talk radio podcasts. But would it reveal that you’re keeping up with marketing trends?
Many of our lives are consumed by access to devices with screens. You are reading this in front of a screen. It is possible that screen is on a mobile device. Are you noticing screens popping into your life in unexpected places? If someone is running late to meet you or going to the bathroom while you wait for them to return, are you engrossed in your smartphone? Do you see people with their smartphones at a sporting event or even when they are doing something athletic, like going to the gym or playing a sport? In an exercise class Read More
According to both Forrester and Gartner, about 76% of U.S. workers have access to email on mobile devices today, and globally, it’s approximately 60% of all full-time employees. Forrester projects universal email access on mobile devices by 2014. Most marketers already know how to design good-looking, well-written HTML email messages that get results. But how do you make certain that your messages look just as good on a smart phone as they do on a laptop or desktop? The first step is to rethink your email templates with the goal of making them just as effective when the message renders on Read More