The Rise of Distributed Marketing Platforms
Tim Storer, President & CEO of Distribion, a leading provider of multi-channel distributed marketing software solutions, recently provided his thoughts as to why marketers now consider implementing a distributed marketing platform a critical strategic initiative: Related Articles: The Rise of Distributed Marketing Infographic Distributed Marketing Platforms a Competitive Advantage According to Gleanster Research Distributed Marketing Platform: Organizations now at a huge disadvantage without one Distributed Marketing Management: A Big Focus Among Top Performers Transcript: [Tim Storer] I feel that the topic of Distributed Marketing is increasing in popularity mainly because all organizations today have a huge content distribution problem. With Read More
What is Distributed Marketing? CEO of Distribion Offers Insight into Best Content Distribution Strategies and Answers the Heated Question (Q & A)
Marketing professionals are caught in a communications crisis, faced with constant changes in communications technology, new social media channels to consider, uncertainty about which content distribution strategies work the best, and most importantly, how to measure and gain insight into their campaigns. Research put out by Distribion, Inc., recently confirmed independent studies cited by leading analysts that 70% of CMO’s admittedly feel unprepared to manage the explosion of marketing data, and lack of performance insight. In addition, content distribution continues to be the biggest challenge for marketers due to the explosive growth of channel and device choices. For these CMO’s, Read More
Distribion, Inc. Presents Solid Case for Multi-Channel Marketing Automation through a Distributed Marketing Platform with Latest Infographic
As marketers struggle to manage unprecedented amounts of dynamic content, and distribute this content over evolving communications technologies, Distribion, Inc., a leader in distributed marketing automation software, continues to build their case for the need of a multi-channel marketing automation technology through a Distributed Marketing Platform (DMP) within marketing organizations. According to a press release put out by Distribion over the wire this morning, “70% of CMO’s admittedly feel unprepared to manage the explosion of marketing data, and lack of performance insight that their marketing campaigns provide. For these CMO’s, a distributed marketing technology is becoming the critical key to centralizing, Read More
Distributed Social Media Marketing
A recent survey shows that over 65% of marketers are planning to integrate social media into their marketing campaigns. Consider the aggressive growth in social media users, and it’s easy to understand why such a large percentage of marketers are adjusting their strategies to include social media into their campaign mix. By the numbers: There are more than 900 million Facebook users 93% of U.S. Internet users are on Facebook Twitter is adding nearly 500,000 new users per day Google Plus is adding 625,000 new users per day There are more than 135 million professionals in LinkedIn Given these types of Read More
Distribion, Inc. Unveils New Social Media Marketing Automation Bundle During the LIMRA 2012 Social Media Conference
This week in Boston, MA, LIMRA held its Social Media Conference where members from Distribion, Inc. presented their never before seen Social Media Marketing Automation Bundle. During the meeting, they also showcased their proprietary Quick Start Program. Distribion is a strategic partner to the LIMRA organization offering large enterprises under the insurance and financial services umbrella a new way to reach customers through their distributed marketing automation platform—a software that allows corporate marketers and local sales the ability to access branded, compliant-controlled sales collateral, and then leverage and distribute campaigns over multiple channels at once, such as email, direct mail, Read More
How Is Distributed Marketing Success Measured?
One of the most common questions I am asked in my role as the head of the professional services team at a company that sells multi-channel distributed marketing automation solutions is how our clients measure distributed marketing success. I don’t want to sound like a dissembling politician trying to cover up a scandal, but it depends on the definition of “marketing success”. Last year, we embarked on a review of our clients to see how they were using our products, and what kind of results they achieved. We came up with a summary of “typical” results that looked like this: Read More
Rethinking Print in the Age of Social Media
The corner newsstand may be a vanishing symbol of a bygone era for many of us, but printed materials remain a staple for most marketers. Business cards, direct mail, flyers, brochures, point-of-sale, forms and other printed items need to be produced and delivered to prospective customers, local offices, third-party fulfillment houses, trade shows and distribution centers. Once upon a time, that meant guessing how many pieces might be used, printing them all at once, and shipping huge bales of collateral to local offices which had to store them, manage the inventory over time, and ship them again to other places where Read More
What is distributed marketing automation?
I was talking to a prospective customer the other day, and he wanted to know exactly what I meant when I said that my company delivers multi-channel distributed marketing automation solutions for companies like his in regulated industries. “Just what is distributed marketing anyway?” he wanted to know. The simplest way to explain it is to say that distributed marketing is the business model where a corporation with one or more brands sells its products and services through a network of regional or local channels. The channel might be a local branch, an independent distributor or reseller, a franchisee, or an Read More
