New technology helps top brands build a consistent story. What is your brand’s story, and how are you going to tell it?
Marketing Automation | Done correctly, could successfully complement your overall strategy and reach the right audience without wearing out the message. Learn how marketers are creating personalized messages in advance to engage and nurture their prospects while focusing on other initiatives.
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
Marketers come from a wide variety of backgrounds. But there’s one common unifying skill that separates the best marketers from the rest of the pack. Ultimately, geat marketers see the trends and adjust their efforts accordingly while maintaining an approach rooted in fundamental marketing theory.
Distribion is proud to announce that LIMRA has chosen our multi-channel, automated marketing platform to support its marketing efforts throughout its organization. LIMRA, a global research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. The fact that a company of LIMRA’s stature chose to use Distribion’s platform to support marketing efforts throughout the organization speaks volumes to the capabilities of the Distribion platform.
If your brand is not maintaining a strong presence on the major social networks at a bare minimum, your brand is missing great opportunities to achieve greater success. The majority of online Americans used social media in 2012, according to the Pew Center’s Internet & American Life Project published last week. 67% of all Internet users are using at least one social media site (including 71% of women), and amongst those 18-29, 83% use. The Pew report measured social media activity on 5 social networks (Facebook, Twitter, Pinterest, Instagram and Tumblr). Certainly there’s some overlap, as there are many people Read More
The topic of ROI in social media is one that seems to be constantly on the minds of marketers in a variety of industries. If you type “social media ROI” into Google, there are approximately 24,300,000 results. There’s good reason for such a high number of results. According to a September 2011 post on the Digital Buzz Blog website… 96% are starting to look beyond sales goals and web metrics to identify the value of social marketing efforts 76% of businesses are using social networking for business objectives 64% of marketers are integrating social media into their marketing plans Since Read More
This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and buy today. This call from LIMRA, a financial services and insurance association, should not be limited to only the industries it serves. Just about any industry that leverages a local marketing and sales model (e.g., financial services, insurance, franchise, hospitality, healthcare, telecom, etc.) needs to heed the same call and also consider a makeover of their sales and marketing strategies and supporting technologies. Gleanster Research Read More
According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013. The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media revolution as consumers and prospects look for recommendations from trusted sources within their local communities and networks. An organizations ability to execute effective local marketing campaigns will be critical in 2013 as relevance and personalization of content are now more important than ever. Marketers face a real challenge moving to more of a local marketing mindset due to Read More
Distributed marketing technologies were primarily introduced five years ago to address the challenges distributed organizations face when selling and marketing their products and services through local channels (independent agents, franchisee, resellers, etc.). However, many of the same challenges faced by distributed marketing organizations now apply to almost all organizations. Today, just about all organizations face the same challenges associated with managing, optimizing and distributing content across channels and throughout various layers of the organization (sales, partners, regional offices, etc.). (Of note, “The Rise of Distributed Marketing” is a great video that explains this in more detail). As multi-channel distributed marketing Read More