Is Albuquerque a Land of Multichannel Marketing Enchantment?
From April 28-May 1, Distribion will be participating in the Simpleview Summit, a gathering of many tourism marketing professionals. In preparation for the summit, today’s blog topic is related to tourism marketing. There are few places where tourism is more important than New Mexico. 32 Million people visit the state annually, which sustains 85,766 local jobs. The Albuquerque Convention & Visitors Bureau recently announced a marketing effort to attract more visitors to New Mexico, but in particular Albuquerque, the state’s largest city. Between now & September, the ACVB will spend approximately $500,000 targeting leisure travelers from Texas, Arizona, Colorado, California Read More
Distributed Marketing Organizations Need An Extreme Makeover
This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and buy today. This call from LIMRA, a financial services and insurance association, should not be limited to only the industries it serves. Just about any industry that leverages a local marketing and sales model (e.g., financial services, insurance, franchise, hospitality, healthcare, telecom, etc.) needs to heed the same call and also consider a makeover of their sales and marketing strategies and supporting technologies. Gleanster Research Read More
5 Minutes to Writing Better Marketing Emails
If you’re like me, you’re so busy doing your job that you barely have time to get it all done. So where do you find the time to improve your skills, and pick up on the latest research that can help you improve results? Here’s a formula that will help you write emails that get better results. You can read and implement it in five minutes – I promise. And it really does work. Follow the rules The three rules to improving email marketing results are simple. Design your email to look like a “quick read”. If they have to scroll down Read More
Going Mobile in 2012: How and Why It Matters
Mobile web traffic has quickly become one of the fastest growing segments for businesses. More & more people rely on mobile devices to conduct transactions using their smart-phones, tablets, iPads and even an ebooks. As Marketers, we have to be ready to reach consumers all day, every day. Many companies are already catering to mobile consumers by offering direct updates via text, mobile apps and/or mobile optimized websites, while others haven’t developed a mobile strategy yet. Does my business really need a mobile site? If your business is having trouble deciding whether to develop a mobile optimized version of your Read More
