If your brand is like many that are growing, but not yet large enough to build an in-house marketing team, then campaign-based services could be the answer.
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How Distribion is helping marketers manage their content, personalize their message and measure their efforts across all distribution channels.
New technology helps top brands build a consistent story. What is your brand’s story, and how are you going to tell it?
In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
Banks as a whole are challenged to optimize social media use. Content generation and management are key concerns. Social media is a two way conversation, not a one way push mechanism for brand content. Banks need to sell product like many companies, and social media serves a way to aid the sales process if used optimally. Social media can be a good driver of brand awareness, research, and the development of brand beliefs that can serve to induce purchase.
Print is still an important marketing channel for many organizations. Managing, optimizing, and distributing print materials has been a pain point. An On Demand Print Studio serves as a key component in creating the greatest marketing efficiencies. Improvements in cost expenditures and process flows serve as key benefits in enabling marketing automation in the print function.