Tim Storer, CEO of Distribion, discusses the challenges of local marketing in an interview with LIMRA MarketFacts Quarterly.
AT&T is showing that it is playing hardball with local marketing efforts. They have built a New York centric marketing campaign around the forthcoming retirement of New York Yankees pitcher Mariano Rivera, who is widely considered to be one of the best relief pitchers in the history of Major League Baseball.
This is a hot button issue amongst marketers today. AdAge reported in March that Coca-Cola announced that it found no statistically significant short term impact on sales based on social media buzz. Eventually, Wendy Clark, a senior marketer from Coca-Cola, wrote a follow up piece to the AdAge story about how important social media is in the overall marketing communication mix. This week, AdAge reported that McKinsey Company released data that indicated that one of their telecom clients suffered an 8% loss in sales based upon negative sentiment in the social media space. For that company, that 8% loss in Read More
Last Fall, one of Distribion’s big marketing pieces was an infographic simply named The Rise of Distributed Marketing. 8 months later, news coming out of the multichannel marketing automation sector is still positive. Recently, Gartner released data indicating that marketing automation software will achieve 11% growth this year. Various other statistics have indicated extended periods of growth over the next 4-5 years in the category. Part of the reason why this growth is occurring is because organizations are realizing that they are at a disadvantage without using this type of technology. Many of the challenges that are commonplace in organizations Read More
Last year, Eric Jackson wrote a piece on Forbes about why Facebook might disappear in 5 years. This week, approximately one year later, he revisited that topic, and believes that the events of the past year were on track with his 2012 post and that Facebook is poised to disappear. The way Jackson uses the word “disappear” is a bit sensationalistic. He doesn’t expect Facebook to go out of business, but he is expecting that Facebook’s prominence is on pace to decline as the next 4 years transpire. While none of us can say we know exactly what will happen Read More
A simple landing page with no navigation links, a clear call to action, and just enough “sell” copy to encourage conversion, can improve campaign results dramatically. The clients I work with are in different industries, and they approach online marketing from very different perspectives. The one thing they have in common is that effective landing pages are critical to their success. In fact, the measured ROI on campaigns often governs budget approval for future campaigns, and the design and function of your landing page is critical to your measured ROI. Like many other digital media tools, landing pages weren’t part Read More
At the PIMA Mid-Year Conference in Colorado Springs last week, a panel of marketing experts took the stage to talk about solving some of the most painful problems in multi-channel marketing. In the hour-long session, the quartet of speakers focused on five major pain points common in distributed multichannel marketing organizations. Managing channel silos efficiently online or offline, inbound or outbound, corporate and local. Building or recruiting expertise as channels keep proliferating, and the increasing complexity requires new skills that many marketers simply don’t have. Determining ROI with some of the newer channels — what is a Facebook fan really Read More