Leveraging Email & Social Media for PR Results
Journalists and PR professionals are increasingly using all forms of media in their day-to-day reporting and now see them as legitimate channels for communication. MyPRGenie, a leading PR and marketing platform, recently conducted a research survey to see which of these channels are most popular among reporters and how they can be used effectively. The findings of this survey, to which over 2400 journalists and PR professionals responded, clearly point out that most reporters prefer to receive releases through email. Here are some tips for making sure that your email pitch stands out among the thousands of emails reporters receive Read More
Blogs Much More Than “Graffitti with Punctuation”
“Blogging is not writing. It’s graffiti with punctuation.” That’s what movie maker Stephen Soderbergh said in his film “Contagion.” Of course, he isn’t a corporate marketer faced with a changing customer buying pattern and the need to build in-bound traffic from search engines. If he was, he’d know that today blogging is one of the most important marketing tools available. Yes, there are still some old-fashioned corporate marketers who agree with Soderbergh. But they’re an endangered species as nimble, social media savvy mid-size companies push their way into the “big leagues”, demonstrating along the way the value of blogging and Read More
Blogging Success Webinar – Join Us Nov. 15!
The Distributed Marketing Blog launched in late March. As anyone who’s ever started a new blog knows, it’s not easy to build traffic, SEO rank, and credibility – but we had a plan, and the plan worked. With help from our friends at MyPRGenie and a lot of Twitter and Facebook friends who shared links to posts, we topped 117,000 readers for a post just 12 weeks after our launch (June 10, 2011), and we’ve held down a spot on the first page of Google’s page 1 results for our primary keywords since April (three weeks after launch). On November 15, Read More
Writing Guaranteed Press Releases
by Deb McAlister-Holland Long ago, in an office less than three miles from the one I am in today, I wrote my first press release on an IBM Selectric typewriter. The goal was simple: to persuade a reporter (radio, TV, or print) to take one or more of the sentences in the press release and include it in a story they were creating, or to get them to arrange an interview with my client. The release was ephemeral and disposable. We hoped that the small number of journalists who got it (via fax, postal mail, hand-delivered as part of a printed press kit, Read More
Fox News Features The Distributed Marketing Blog
Fox News featured The Distributed Marketing Blog in today’s “Fox Business” online report. In a story titled: When it Comes to Social Media, How Much is Too Much?, Fox Business reporter Jeffrey Gangemi interviewed the blog’s editor and reported on the widespread response to a recent blog post that “went viral” and was picked up by many publications around the world. Gangemi wrote, “Using a service called MyPRGenie, Holland sent out a press release with the title ‘Who Owns Your LinkedIn Profile? Hint: It Might Not Be You.’ Thanks to its catchy title and visibility to key stakeholders in the social-media sphere, Read More
