If you’re new to Marketing Storefronts or you’re already interested in learning more, we’ve compiled our list of top reasons every brand should have one.
We have come a long way from smoke signals and riding horseback through the night, and now with the use of current technology we can make certain when a disaster hits, the warning will reach the right people faster than the storm.
Gleanster recently surveyed over 135 distributed marketing organizations and found that over 93% indicated their largest challenge was balancing the conflicting needs of local marketers and corporate marketing. Top performing companies surveyed were 7x more likely to have implemented a distributed marketing software platform to overcome this challenge and better connect corporate and local marketing initiatives. In a similar study, the Aberdeen Group found that over 22% of top performing distributed marketing organizations leveraged distributed marketing software platforms to execute “On Behalf Of Marketing” tactics. So, what is On Behalf Of Marketing and how can it benefit your organization? Tim Storer, Read More
A recent survey shows that over 65% of marketers are planning to integrate social media into their marketing campaigns. Consider the aggressive growth in social media users, and it’s easy to understand why such a large percentage of marketers are adjusting their strategies to include social media into their campaign mix. By the numbers: There are more than 900 million Facebook users 93% of U.S. Internet users are on Facebook Twitter is adding nearly 500,000 new users per day Google Plus is adding 625,000 new users per day There are more than 135 million professionals in LinkedIn Given these types of Read More
Driving the adoption of new marketing automation technology can be a challenge unless the value proposition to the end-user is significant. Obviously, how easy the technology is to use plays a huge role in adoption, but ease-of-use should be a given and that in and of itself doesn’t always translate into high user adoption rates. Recently, the Aberdeen Group conducted a survey of top performing organizations in the area of Marketing Lead Management and found that 67% leverage some type of distributed marketing software platform and/or process in order to provide local marketers with the ability to assemble, customize and Read More