We recently had the opportunity to better understand and identify the top challenges that face the financial industry and uncovered solutions.
Nick Andrew Rojas
8 tips to flexing your creative muscles to shape your brand and user experience using an omni-channel marketing strategy.
Marketers with a localized marketing model face a wealth of challenges: fragmented technologies, brand consistency and audience segmentation top that list. A new video from Gleanster Research dives into the challenges local marketers face and the steps they can take to make a change.
Personalization remains an elusive challenge for marketers in 2014. Join us for a webinar on August 5th with Ian Michiels from Gleanster Research to learn more.
If you’re like most marketers, this is the time of year when you’re being asked to take a sharp knife to your marketing budget for 2012. To get better results without spending more, think distributed marketing. The more customer-facing employees who have the ability to tailor the communications they send out without jeopardizing brand and regulatory compliance, the better. How do you do that? By giving local, field, and individual sales and marketing reps access to approved content that they can personalize with a few mouse clicks. Why does this matter? Because distributed marketing technology has been proven to increase Read More
Social Media Today just published a list of the 10 Most Common Oversights in Digital Marketing. It’s an interesting list of common mistakes marketers make in social media. One of the ten (#8) jumps out at anyone who’s ever managed a multi-channel marketing campaign in a distributed marketing organization: Settling for mediocrity: In the age of superior technology and unprecedented connectivity, settling for mediocrity is a crime. What a powerful indictment of “business as usual”! Maybe it isn’t a crime, but failing to harness the right technology is certainly responsible for lost opportunities, increased costs, and slower time to market for many companies. Forrester Read More
http://flic.kr/p/86P7Yw Forty years ago, engineer Ray Tomlinson sent the first electronic mail message. No one remembers now what the message said, only that it was short and difficult to compose. But whatever it said, it changed the communications picture forever. When he showed his work to a colleague, he was told firmly, “Don’t go telling anyone! That’s not what we’re supposed to be doing.” Tomlinson never profited from his pioneering work, but his story of the creation of email, and how he came to use the “@” symbol to direct messages between networks, is fascinating and available online here. Here are Read More