Leveraging Email & Social Media for PR Results
Journalists and PR professionals are increasingly using all forms of media in their day-to-day reporting and now see them as legitimate channels for communication. MyPRGenie, a leading PR and marketing platform, recently conducted a research survey to see which of these channels are most popular among reporters and how they can be used effectively. The findings of this survey, to which over 2400 journalists and PR professionals responded, clearly point out that most reporters prefer to receive releases through email. Here are some tips for making sure that your email pitch stands out among the thousands of emails reporters receive Read More
5 PR Pitch Mistakes to Avoid
Around Christmas time, I helped a friend who is a columnist for a well-known national magazine cull through a large volume of pitches he was getting from a request for information that he’d posted on HARO (Peter Shankman’s great Help a Reporter Out service that matches sources with writers looking for experts). It’s possible that the task of culling through HARO looking for media opportunities the week before Christmas fell to the most junior staffer in the shop. But don’t they teach the basics of PR pitching in college anymore? I work with an undergraduate marketing intern who knows better Read More
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