Print is still an important marketing channel for many organizations. Managing, optimizing, and distributing print materials has been a pain point. An On Demand Print Studio serves as a key component in creating the greatest marketing efficiencies. Improvements in cost expenditures and process flows serve as key benefits in enabling marketing automation in the print function.
The corner newsstand may be a vanishing symbol of a bygone era for many of us, but printed materials remain a staple for most marketers. Business cards, direct mail, flyers, brochures, point-of-sale, forms and other printed items need to be produced and delivered to prospective customers, local offices, third-party fulfillment houses, trade shows and distribution centers. Once upon a time, that meant guessing how many pieces might be used, printing them all at once, and shipping huge bales of collateral to local offices which had to store them, manage the inventory over time, and ship them again to other places where Read More
If you relied solely on the trade press and Twitter, it would be easy to think that marketing and sales organizations have moved beyond print to a world where everything is digital. But actual data shows that print remains near the top of the list for many marketers. Why? Because it works, and there are times when nothing less than a beautiful piece of print collateral will do. Whether it’s a brochure, a business card, or a poster, the range of options available to marketers for printed collateral has never been broader or more accessible. In our survey of marketing spending Read More