Top Distributed Marketing Articles For 2012 (6-10)
We analyze and provide insights for lots of industry research at DistributedMarketing.org, and based upon everything we are reading, 2013 will be a very exciting year. Marketing budgets are expected to rise with a substantial increase in spending directed towards digital marketing and other marketing technology software investments. There certainly will be plenty to write about in the upcoming year as many marketers look to adopt new technology platforms to better connect their organizations with their customers and prospects. But before we begin looking forward and planning for next year, let’s reflect on all the great content generated and shared Read More
The High Cost Of Distributed Marketing: FINRA Fines Up 15%
The cost of doing business continues to climb within regulated industries like healthcare, insurance and financial services. Just this week, it was revealed that the Financial Industry Regulatory Authority (FINRA) is on pace to far exceed the amount of fines imposed last year with the total amount anticipated to jump a whopping 15%. According to a recent survey conducted by Sutherland, FINRA’s top enforcement issue was the violation of advertising and marketing regulations. In fact, sanctions associated with advertising and marketing violations grew 344% with the total number of alleged violations doubling compared to the prior year. The recent increase Read More
Why, Who, What, Where, When: Social Media’s 5W’s
On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA. It’s the second in a series of monthly webinars sponsored by the three organizations. Details and registration information is available here. Anyone who’s studied journalism or business is likely to look at the headline of this blog post and say, “Look! The 5W’s are out of order.” Except that they’re not. The traditional order (who, what, where, when, why) that helps journalists, writers, copyeditors and marketers plan and tell a compelling story don’t happen in Read More
Drawing the Line Online: Recorded Webinar & Presentation
This morning’s webinar with Distribion, Socialware, and LIMRA went beautifully! If you missed it, you can download the presentation here, and view the recorded webinar here. There were so many questions that panelists Chad Bockius, Edgar Rodriguez, and Stephen Selby didn’t get to all of them, so the organizers are preparing a downloadable Q&A for those that weren’t answered during the webcast. A link will be posted here as soon as that is available. Registration is now available for the next webinar in the 5-part series the three organizations are sponsoring. Reaching Your Audience Effectively: The 5W’s of Digital & Read More
Last Call: Register Now for Tomorrow’s Webinar on Social Media Compliance
Drawing the Line Online: Personal vs. Professional Speech is shaping up to be the hottest webinar of the summer with practical advice and clear explanations that will help anyone who works in a regulated industry harness the growing power of social media — without regulatory compliance headaches. The session starts tomorrow, Thursday – July 14, 2011 – at 11 a.m. Central Daylight Time. Registration is free, but space is limited and we’re rapidly approaching our cut-off. Reserve your space now by clicking here. Who should attend: Marketing, compliance, HR, legal, and PR executives in Financial Services, Insurance, Healthcare, Pharmaceutical, Hospitality or Casino Read More
Drawing the Line Online: Personal vs. Professional
Three experts on social and digital media and compliance will present a free webinar on Thursday, July 14 that will clarify the rules for companies – and employees – in regulated industries when using online services like LinkedIn, Facebook, Twitter, and others. Implementing compliant social media strategies in business can be more complex than it seems. While some regulators insist on a clear separation between personal and professional use of online services, others say that there is no difference for certain categories of employees. Some want companies to issue clear guidelines that restrict what employees can and can’t say online; while Read More
Facebook Fabulous: Five Business Success Tips
After posting a list of six common Facebook faux pas, with the information businesses need to know to avoid them, it seems only logical to post a list of tips that can help a business create fabulous Facebook pages. Create a Page People Want to Visit. What is it about your business that would make people want to come back to the page often, or create a community atmosphere? Whatever that is, make your Facebook business page reflect that — instead of just asking people to buy your products, or touting the virtues of your management team. For instance, American Read More
Are you settling for marketing mediocrity?
Social Media Today just published a list of the 10 Most Common Oversights in Digital Marketing. It’s an interesting list of common mistakes marketers make in social media. One of the ten (#8) jumps out at anyone who’s ever managed a multi-channel marketing campaign in a distributed marketing organization: Settling for mediocrity: In the age of superior technology and unprecedented connectivity, settling for mediocrity is a crime. What a powerful indictment of “business as usual”! Maybe it isn’t a crime, but failing to harness the right technology is certainly responsible for lost opportunities, increased costs, and slower time to market for many companies. Forrester Read More
Happy 40th Birthday, Email!
http://flic.kr/p/86P7Yw Forty years ago, engineer Ray Tomlinson sent the first electronic mail message. No one remembers now what the message said, only that it was short and difficult to compose. But whatever it said, it changed the communications picture forever. When he showed his work to a colleague, he was told firmly, “Don’t go telling anyone! That’s not what we’re supposed to be doing.” Tomlinson never profited from his pioneering work, but his story of the creation of email, and how he came to use the “@” symbol to direct messages between networks, is fascinating and available online here. Here are Read More
Drawing the Line Between Personal and Professional
Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media. So The Distributed Marketing Blog is happy to announce a free webinar on July 14 that will help further explore the emerging need to divide personal and professional use of digital and social media. Individuals led the way into nearly all forms of digital and social media, from email to YouTube, Twitter to Facebook, SecondLife to LinkedIn. Places where users once expressed their individuality have evolved as businesses have realized the power of digital and social media to shape opinions, Read More
