How your brand can evolve with the purchasing habits of your audience and develop an effective multi-channel marketing campaign strategy that pivots 360°.
Email marketing constantly ranks among the most effective and inexpensive direct communication channels. We’ve collected data from the top email marketing providers to help brands find the right solution.
We recently had the opportunity to better understand and identify the top challenges that face the financial industry and uncovered solutions.
New technology helps top brands build a consistent story. What is your brand’s story, and how are you going to tell it?
We analyze and provide insights for lots of industry research at DistributedMarketing.org, and based upon everything we are reading, 2013 will be a very exciting year. Marketing budgets are expected to rise with a substantial increase in spending directed towards digital marketing and other marketing technology software investments. There certainly will be plenty to write about in the upcoming year as many marketers look to adopt new technology platforms to better connect their organizations with their customers and prospects. But before we begin looking forward and planning for next year, let’s reflect on all the great content generated and shared Read More
The cost of doing business continues to climb within regulated industries like healthcare, insurance and financial services. Just this week, it was revealed that the Financial Industry Regulatory Authority (FINRA) is on pace to far exceed the amount of fines imposed last year with the total amount anticipated to jump a whopping 15%. According to a recent survey conducted by Sutherland, FINRA’s top enforcement issue was the violation of advertising and marketing regulations. In fact, sanctions associated with advertising and marketing violations grew 344% with the total number of alleged violations doubling compared to the prior year. The recent increase Read More
On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA. It’s the second in a series of monthly webinars sponsored by the three organizations. Details and registration information is available here. Anyone who’s studied journalism or business is likely to look at the headline of this blog post and say, “Look! The 5W’s are out of order.” Except that they’re not. The traditional order (who, what, where, when, why) that helps journalists, writers, copyeditors and marketers plan and tell a compelling story don’t happen in Read More