Four Avoidable Marketing Metrics Mistakes
A lot of marketers wanted to emulate TV’s Mad Men: creative geniuses who build brands and marketing empires. Instead, became math men spending their days with statistics and spreadsheets filled with complex formulas for measuring every message and justifying spending. In fact, half of CMO’s say that justifying spending through metrics takes more than 30% of marketing staff time, and another 20% say it occupies nearly half of their time. The sheer amount of data available to marketers today (much of it free) would have overwhelmed Don Draper and his peers. Unfortunately, it’s pretty overwhelming to modern marketers, too. Even Read More
Social Media Is NOT Free
Ever been in a meeting with a senior executive who says, “So why is your budget this big? I thought we were relying on Twitter and Facebook and all that social media stuff more. And that’s free.” There’s a widespread myth out there that social media is free. It isn’t. For a social media marketing campaign you need people, time, and technology – all limited, non-renewable resources in most marketing departments. In fact, maybe the executive who poses a question about social media being free doesn’t understand that there is a near 100% overlap between the items that go into the marketing budget and the resources that Read More
