Tragedy Postpones Branding
The tragedy in Boston on Monday was a horrific and saddening event. It also served a lesson in digital marketing. Monday afternoon was a challenge for marketers in the digital space. The ability to schedule social media posts and emails is a wonderful asset to marketers, and is a part of our distributed marketing software. The scheduling of social media posts and emails has become a common practice, and during the vast majority of times, it helps brands drive top of mind awareness and brand engagement. However, during a tragic event when lives are lost due to a coordinated act Read More
The Rise Of Distributed Marketing Infographic
Today’s marketers face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and social networks. More and more marketers are turning to a rising marketing technology known as a Distributed Marketing Platform (DMP) to solve these challenges and achieve measurable success. What is a Distributed Marketing Platform (DMP)? Technology infrastructure that allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage, and measure marketing communications across various channels. By having all sales and marketing communications centralized, organizations can drastically Read More
Distributed Social Media Marketing
A recent survey shows that over 65% of marketers are planning to integrate social media into their marketing campaigns. Consider the aggressive growth in social media users, and it’s easy to understand why such a large percentage of marketers are adjusting their strategies to include social media into their campaign mix. By the numbers: There are more than 900 million Facebook users 93% of U.S. Internet users are on Facebook Twitter is adding nearly 500,000 new users per day Google Plus is adding 625,000 new users per day There are more than 135 million professionals in LinkedIn Given these types of Read More
5 Things You Need to Know About Twitter #Hashtags
Nearly every marketer uses Twitter – and the vast majority of us also use Twitter hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about using Twitter hashtags that could help you boost your Twitter results dramatically. For example, did you know that Twitter didn’t invent hashtags? Users invented Twitter hashtags. Google employee Chris Messina is credited as the “hashtag Godfather” for an August, 2007 tweet in which he suggested using the pound sign as a way to organize groups on Twitter. His original idea was that like Read More
Baby Steps Towards Online Reputation Management
It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a political candidate or a marketer with a brand’s reputation to build or protect. So we all need to take some baby steps toward online reputation management – if they aren’t already part of your multi-channel marketing communications plan, now may be the time to add them. It all starts with social media monitoring that tracks your online reputation. If you don’t know Read More
5 Easy Ways to Beat Social Media or Blog Lawsuits
Nearly everyone understands that social media litigation is increasing rapidly. But many marketing professionals are unaware of the laws that affect bloggers and social media users. The truth is that the 5 easy ways to beat social media or blog lawsuits all boil down to one thing: Don’t make the common mistakes that wind up setting new standards in social media litigation nearly every week. It starts by understanding the laws that affect bloggers and social media users. So here’s our list of the five most common lawsuits filed in this area, with our list of 5 easy ways to beat Read More
Trick or Tweet: 7 Social Media Horror Stories
Yes, it’s Halloween in the Twitterverse (and the rest of the social media world) — and to make sure that it’s all treats, and no tricks that can come back to haunt you, here’s a list of Halloween “don’ts” for marketers that make sense all year round. Don’t let personal comments (or prejudices) ruin your relationship with a big client or prospective client. Consider what happened to this PR firm when one of its executives tweeted a negative comment about the home town of the founder of one of the agency’s largest clients. Don’t let customer service complaints take over Read More
Who Needs a Social Media Policy?
Who needs a social media policy? The answer depends on who you ask. Some people will say that a small business doesn’t need one. Others will say that in a regulated environment like banking, insurance, or healthcare a social media policy is essential for any company with more than one employee. Your employees, customers and competitors are already involved in social media and social networking. So opting out of the conversation – that is not participating in social media – just isn’t an option for most companies. Setting up a monitoring system so that you know (quickly) what’s being said about Read More
