A 360° marketing strategy is crucial. Our one-page guide provides tactical steps to immediately implement a 360° marketing campaign.
Which metrics are truly important to long-term social media success? Here’s our list of 8 social media metrics every marketer should know.
We recently had the opportunity to better understand and identify the top challenges that face the financial industry and uncovered solutions.
Sharon Eliza Nichols
Who knows what the future holds. For now I’ll use a marketing platform that handles the tedious online marketing tasks, freeing me to engage with customers.
Sales has always been a relationship-driven process, especially in industries like financial services, insurance, biopharma, and casino gaming. Since many of our clients operate within these industries, we’ve watched with special interest as they started the process of translating their relationships into successful social media marketing campaigns. For clients who operate in industries that are both highly regulated and distributed, it’s not as simple as hiring a smart, talented social media manager and getting started. To begin with, there’s the undeniable fact that most people have relationships with other people – not brands. Sure, they’ll “like” a brand’s Facebook page Read More
Social media evolves and changes quickly, and even the experts learn something new every day – if they want to remain “experts”, that is. Sometimes it can seem as if the rules for social media are constantly changing. The best way for social media marketing to keep up is to try new ideas, and constantly look for new sources of information. This week, we picked up these five social media tips. What new social media tips did you learn this week? Blog as frequently as possible. Think writing a blog post once a week is enough? High-traffic blogs post new content Read More