Sharon Eliza Nichols
You might think digital marketing is already “mainstream,” but the bulk of marketing budgets still goes toward offline activities such as trade shows, radio, TV, and direct mail. According to a research study conducted in Australia and New Zealand, around 61% of marketing budgets is still spent on offline activities.
Sharon Eliza Nichols
Who knows what the future holds. For now I’ll use a marketing platform that handles the tedious online marketing tasks, freeing me to engage with customers.
Sales has always been a relationship-driven process, especially in industries like financial services, insurance, biopharma, and casino gaming. Since many of our clients operate within these industries, we’ve watched with special interest as they started the process of translating their relationships into successful social media marketing campaigns. For clients who operate in industries that are both highly regulated and distributed, it’s not as simple as hiring a smart, talented social media manager and getting started. To begin with, there’s the undeniable fact that most people have relationships with other people – not brands. Sure, they’ll “like” a brand’s Facebook page Read More
Social media evolves and changes quickly, and even the experts learn something new every day – if they want to remain “experts”, that is. Sometimes it can seem as if the rules for social media are constantly changing. The best way for social media marketing to keep up is to try new ideas, and constantly look for new sources of information. This week, we picked up these five social media tips. What new social media tips did you learn this week? Blog as frequently as possible. Think writing a blog post once a week is enough? High-traffic blogs post new content Read More
Twits Can Ruin a Social Media Strategy– A campaign advisor to Senator Scott Brown and presidential candidate Mitt Romney stirred up a media firestorm for his bosses when he created a twitter account using the name @crazykhazei to make fun of Alan Khazei, who is running against Brown for the Massachusetts Senate seat that Brown now holds. The campaign aide, Eric Fehrnstrom might have stayed under the radar with his tweets – which Senator Brown says he didn’t know about – except that he made a mistake: he sent a tweet from the wrong Twitter account. The lesson for marketers: One of Read More
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost any social media marketing plan. Here are five that come up often in talks with corporate marketing. Make sure you don’t fall for any of them! Myth #1: Social Media is free. Robert Heinlein’s famous motto TANSTAFL applies here, as everywhere else in life. (“There ain’t no such thing as a free lunch.”) Yes, many of Read More
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. All five of the selected articles demonstrate the deep divides in how companies are addressing social media — and point up why integrating the medium’s “split personality” is likely to be a key challenge for marketers as the social network grows and evolves. “Blame Grandpa” Defense Strategy Originated Online — A jury consultant working for Florida murder defendant Casey Anthony has reported that the controversial defense strategy which blamed Caylee Anthony’s grandfather originated with social Read More