This year marks the 10th birthday of YouTube. Since its inception, other video sharing networks have tried to compete with the mega-giant and have fallen short. Many have tried to dissect video sharing into subcategories or offered amenities to counter Google’s unadorned approach, but it’s Facebook who has become a legitimate contender.
We have come a long way from smoke signals and riding horseback through the night, and now with the use of current technology we can make certain when a disaster hits, the warning will reach the right people faster than the storm.
If a brand wants to create campaigns that transition over time, it must start with this fundamental marketing concept and go from there.
It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
What makes an effective content marketer? It’s not all about the writing, that’s for sure…
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned by Mattel. Barbie can claim the following achievements. 99% global brand awareness The typical American girl owns 10 Barbie dolls Annual sales are around $1.6 Billion The Barbie brand is valued at $2 Billion, making it the world’s most valuable toy brand Just from those two very simple marketing statistics, one might easily Read More