Licensed from Cartoonstock.com. It’s Friday the 13th — so we thought a little humor was in order. This cartoon, like all good satire, has a kernel of truth we all need to remember: if we as marketing and sales professionals don’t know what’s being said about our brand in social media, we’ll soon find out that others will create an image for us, perhaps an image we don’t like much.
Who needs a social media policy? The answer depends on who you ask. Some people will say that a small business doesn’t need one. Others will say that in a regulated environment like banking, insurance, or healthcare a social media policy is essential for any company with more than one employee. Your employees, customers and competitors are already involved in social media and social networking. So opting out of the conversation – that is not participating in social media – just isn’t an option for most companies. Setting up a monitoring system so that you know (quickly) what’s being said about Read More