If a brand wants to create campaigns that transition over time, it must start with this fundamental marketing concept and go from there.
It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
Mobile internet has become much more convenient to access through public WIFI. But can you trust public WIFI?
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Personalization remains an elusive challenge for marketers in 2014. Join us for a webinar on August 5th with Ian Michiels from Gleanster Research to learn more.
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises… How will I package and deliver this content to my audience?
What makes an effective content marketer? It’s not all about the writing, that’s for sure…
The NFL season may be kicking off now, but brand advertisers are already deep in the planning for the end of the season: Super Bowl Sunday. However, TV advertising during the Super Bowl isn’t the same as it was 10 years ago. Social media has left its mark on Super Bowl advertising, and if a brand isn’t taking advantage of the social media channel as part of their Super Bowl advertising strategy, they are missing a tremendous opportunity. The Super Bowl advertising strategy serves as great proof of the contemporary, multi-channel marketing approach.
Marketers come from a wide variety of backgrounds. But there’s one common unifying skill that separates the best marketers from the rest of the pack. Ultimately, geat marketers see the trends and adjust their efforts accordingly while maintaining an approach rooted in fundamental marketing theory.