NFL Season Kickoff: How Social Media Marketing Has Changed NFL TV Advertising
The NFL season may be kicking off now, but brand advertisers are already deep in the planning for the end of the season: Super Bowl Sunday. However, TV advertising during the Super Bowl isn’t the same as it was 10 years ago. Social media has left its mark on Super Bowl advertising, and if a brand isn’t taking advantage of the social media channel as part of their Super Bowl advertising strategy, they are missing a tremendous opportunity. The Super Bowl advertising strategy serves as great proof of the contemporary, multi-channel marketing approach.
The One Key Skill Great Marketers Have
Marketers come from a wide variety of backgrounds. But there’s one common unifying skill that separates the best marketers from the rest of the pack. Ultimately, geat marketers see the trends and adjust their efforts accordingly while maintaining an approach rooted in fundamental marketing theory.
Do Marketers & Salespeople Ruin Everything?
During last week’s LIMRA-LOMA Social Media Conference, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. By everything, Vaynerchuk is referring to the dynamics of a marketing channel, and that channels lose their cool factor once they are discovered by marketers & salespeople. Does history support his viewpoint?
Gary Vaynerchuk’s LIMRA/LOMA Social Media Conference Speech Broken Down
Gary Vaynerchuk’s speech at this week Social Media Conference packed in a lot of value about the current state of marketing. He believes that all companies are media companies and that plumbing is a central idea to present day marketing. Find out more about these ideas.
Millennials Represent Opportunity For Insurance & Financial Services Companies
Life Health Pro recently featured an article that stated that nearly 70% of Millennials have no retirement plan. For as long as I can remember, I have seen advice articles about the importance in starting young in saving for retirement. Millennials (often considered the children born in the 1980s and first half of the 1990s) haven’t been perceiving the importance through their own behaviors. It’s not entirely the fault of the Millennials though. The age cohort has been disproportionately affected by the economic environment of the past 5-6 years at a key time in their careers. Statistics and anecdotes of Read More
How Relevant is Customer Engagement?
Customer engagement is a hot button topic for a lot of brands. Most marketing managers desire their brands to be on the forefront of the minds of their target consumers. New data from Korn/Ferry International indicates that customer engagement keeps the majority of marketing executives (52 percent) awake at night. The characterization of “awake at night” could have been phrased in the way that it was for sensationalistic impact, but the fact of the matter is that marketing executives concern themselves with the concept of engagement and metrics that measure it. In fact, 30% of Korn/Ferry survey respondents cited “Creating Read More
Why Online Customer Reviews Are So Powerful
Marketing Charts cited data published by BrightLocal.com indicating that 8 in 10 say that they trust online reviews as much as personal recommendations. While this statistic alone has meaning, I would rather see a statistic that demonstrates a behavior based on online reviews. Nevertheless, having positive online reviews is something that companies should desire. Looking at the other side of the equation, avoiding negative reviews should be an objective that is taken seriously. The Internet has sped up the word of mouth process, which has been a fundamental part of marketing communication for as long as the discipline has existed. Read More
Data on Why People Become Facebook Fans is Revealing
Mashable posted an article about a Syncapse survey containing insight into why people decide to “Like” a brand on Facebook. The most common reason cited for “Liking” a brand was that respondents wanted to show that they actually liked the brand. Sometimes, the simplest explanations are the correct ones. There were other reasons why people chose to “Like” brands. The opportunity to receive discounts was a commonly cited reason. Additional reasons included seeing updates from brands, sharing good experiences with the brand and seeing that their friends had already “Liked” a particular brand. When marketers consider the psychology of Facebook Read More
How Does Social Media Buzz Impact Sales?
This is a hot button issue amongst marketers today. AdAge reported in March that Coca-Cola announced that it found no statistically significant short term impact on sales based on social media buzz. Eventually, Wendy Clark, a senior marketer from Coca-Cola, wrote a follow up piece to the AdAge story about how important social media is in the overall marketing communication mix. This week, AdAge reported that McKinsey Company released data that indicated that one of their telecom clients suffered an 8% loss in sales based upon negative sentiment in the social media space. For that company, that 8% loss in Read More
MultiChannel Marketing is Not Static
Last year, Eric Jackson wrote a piece on Forbes about why Facebook might disappear in 5 years. This week, approximately one year later, he revisited that topic, and believes that the events of the past year were on track with his 2012 post and that Facebook is poised to disappear. The way Jackson uses the word “disappear” is a bit sensationalistic. He doesn’t expect Facebook to go out of business, but he is expecting that Facebook’s prominence is on pace to decline as the next 4 years transpire. While none of us can say we know exactly what will happen Read More
