Friday News Round-Up: Size Doesn’t Matter in Marketing, Facebook Takes on Telcos
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Facebook Launches SMS Service – This week, Facebook launched Facebook Messenger, a free app that lets users access Facebook messages from their phone without installing Facebook Mobile. It’s the first time Facebook has unbundled one service from the rest of its services, and the media reaction has been mixed at best. Some love it, because it simplifies the process of checking for messages without waiting while your friends photos attempt to load Read More
Why, Who, What, Where, When: Social Media’s 5W’s
On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA. It’s the second in a series of monthly webinars sponsored by the three organizations. Details and registration information is available here. Anyone who’s studied journalism or business is likely to look at the headline of this blog post and say, “Look! The 5W’s are out of order.” Except that they’re not. The traditional order (who, what, where, when, why) that helps journalists, writers, copyeditors and marketers plan and tell a compelling story don’t happen in Read More
Friday News Round-up: Google Never Forgets, Email as Homework
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Google Never Forgets: Lest anyone forget that once something is online and indexed by a search engine, a filing by search giant Google in its ongoing legal battle with Oracle over the way that Android uses Java should bring the point home with a nice touch of irony. Google wants a judge to throw out Oracle’s claims based on 17-year-old testimony from an unlikely source: Google chairman and former CEO Read More
Five Social Media Myths that Can Cripple Marketing
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost any social media marketing plan. Here are five that come up often in talks with corporate marketing. Make sure you don’t fall for any of them! Myth #1: Social Media is free. Robert Heinlein’s famous motto TANSTAFL applies here, as everywhere else in life. (“There ain’t no such thing as a free lunch.”) Yes, many of Read More
Friday News Round-Up: Banning PhotoShop Abuse, Panic Buying and More Visibility for Paid Tweets
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. World News Affects Consumer Behavior Quickly: Two stories from the world of insurance point up how rapidly things can change for marketers. One story looks at changes in the way Americans buy life insurance – and the other points out that the looming default on the U.S. debt has customers of financial planners concerned about the default’s impact on their own investments. The lesson for marketers: Keeping a close eye on your own industry is Read More
2012 Budget Survey: Part 2 Results
In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated in our survey. The two tables included here are simple, and don’t seem to require much in the way of explanation. They cover budget allocation by program, and budget allocation by resource. Methodology: The Distributed Marketing Blog’s marketing budget survey included responses from 190 marketing managers, directors, vice presidents or CMO’s; about half (48%) come from small and Read More
Why Channel Agnostic Marketing Works
No matter what industry you work in, your target audience is probably channel agnostic. That is, they don’t put their faith in any single channel — online, offline, mobile, social. Instead, they put their faith in human interactions that are relevant, accessible when they want information, and positive. That’s the conclusion that Ian Michiels, chairman of the research advisory board at Gleanster and director of the Marketsphere Marketing group, reported in a recent webinar titled: Connectivity: The Secret to Success in Distributed Marketing Environments. Edgar Rodriguez, executive vice president of marketing and sales at Distribion, echoed the Gleanster research with Read More
News roundup: Social and Digital Media’s Split Personality On Display
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. All five of the selected articles demonstrate the deep divides in how companies are addressing social media — and point up why integrating the medium’s “split personality” is likely to be a key challenge for marketers as the social network grows and evolves. “Blame Grandpa” Defense Strategy Originated Online – A jury consultant working for Florida murder defendant Casey Anthony has reported that the controversial defense strategy which blamed Caylee Anthony’s grandfather originated with social Read More
Drawing the Line Online: Recorded Webinar & Presentation
This morning’s webinar with Distribion, Socialware, and LIMRA went beautifully! If you missed it, you can download the presentation here, and view the recorded webinar here. There were so many questions that panelists Chad Bockius, Edgar Rodriguez, and Stephen Selby didn’t get to all of them, so the organizers are preparing a downloadable Q&A for those that weren’t answered during the webcast. A link will be posted here as soon as that is available. Registration is now available for the next webinar in the 5-part series the three organizations are sponsoring. Reaching Your Audience Effectively: The 5W’s of Digital & Read More
Last Call: Register Now for Tomorrow’s Webinar on Social Media Compliance
Drawing the Line Online: Personal vs. Professional Speech is shaping up to be the hottest webinar of the summer with practical advice and clear explanations that will help anyone who works in a regulated industry harness the growing power of social media — without regulatory compliance headaches. The session starts tomorrow, Thursday – July 14, 2011 – at 11 a.m. Central Daylight Time. Registration is free, but space is limited and we’re rapidly approaching our cut-off. Reserve your space now by clicking here. Who should attend: Marketing, compliance, HR, legal, and PR executives in Financial Services, Insurance, Healthcare, Pharmaceutical, Hospitality or Casino Read More
